Eleanor Coade was born in Exeter, Devon, likely on either June 3rd or 24th (records are inconsistent). Her parents were George Coade, a wool merchant, and Eleanor Enchmarch. This early period of her life in Exeter laid the foundation for her future, exposing her to a bustling commercial environment that undoubtedly influenced her entrepreneurial spirit.

Eleanor moved to London in the 1760s, a city brimming with opportunities for enterprising individuals. Initially, she engaged in various business ventures, potentially including fabric trading, gaining valuable experience in commerce and developing a keen understanding of market demands. This period was crucial in honing her business acumen and preparing her for her future breakthrough.