Coade produced comprehensive catalogues showcasing the range of Coade Stone products, including architectural ornaments, statues, and garden features. These catalogues served as effective marketing tools, reaching architects, builders, and potential clients.

Coade regularly exhibited her products at trade fairs and exhibitions, showcasing the versatility and durability of Coade Stone. These displays attracted attention from potential clients and helped to solidify the company's reputation.

Coade fostered strategic partnerships with leading architects and builders, who incorporated Coade Stone into their projects. These partnerships provided valuable exposure and helped to secure prestigious commissions.

Coade's business model consisted of direct sales through catalog orders as well as commissioned pieces tailored to specific client needs. This flexibility and attention to detail were important elements in her success.