The Demorests officially established their fashion emporium, marking a significant step in solidifying their brand and business identity. The emporium served as a showcase for their dressmaking patterns and related products.

Ellen Demorest is credited with the invention and popularization of mass-produced tissue-paper dressmaking patterns. These patterns revolutionized the way women made clothing at home, making fashionable styles more accessible.

The Demorest business expanded rapidly, establishing branches and franchise locations across the United States and even internationally. This expansion strategy was key to reaching a wider customer base.

The Demorests launched their own magazine, which served as a promotional platform for their patterns, fashions, and beauty advice. The magazine also featured articles on literature, art, and social issues, further enhancing the brand's appeal.

The Demorests reached the peak of their popularity and influence during this period. Their patterns were widely used, and their magazine was a leading voice in fashion and domestic advice.