This timeline focuses on the business aspect of Ellen Demorest's life, detailing her innovations in the fashion industry and the growth of her company.
Innovation in Pattern Making
Late 1850s
Ellen's ingenuity in creating standardized, tissue-paper patterns provided an accessible way for women to create fashionable garments at home. This innovation was a key factor in the Demorests' success.
Establishment of 'Mme. Demorest's Emporium of Fashion'
1860
This emporium not only sold patterns but also offered fabrics, notions, and finished garments, creating a one-stop shopping experience for women seeking the latest fashions.
Franchise Model
1860s
The Demorests pioneered the use of franchising in the fashion industry. This allowed them to expand their brand rapidly and reach a wider audience while maintaining quality control.
'Demorest's Illustrated Monthly Magazine'
1860-1876
The magazine was a crucial element of the Demorests' business strategy. It promoted their patterns, provided fashion advice, and created a sense of community among their customers. The magazine also generated revenue through subscriptions and advertising.
