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Emily Wilkens
Emily Wilkens (1917 – December 2, 2000) was an American fashion designer specializing in children's wear. She won both the Neiman Marcus Fashion Award and the Coty Award for her work, which was considered groundbreaking for properly taking note of the requirements of teenage dressing, and not simply offering miniature grown-up garments. She was also an author, writing a number of books on self care and style, and during the late 1960s and early 1970s, became a beauty journalist, writing an advice column.
Born in Hartford, Connecticut, Emily Wilkens graduated from the Pratt Institute in 1938. She put her studies of fashion illustration to use as a sketcher for newspaper advertisements.
In 1947 she married Irving L. Levey, a judge.
Wilkens was on holiday in Hollywood in the early 1940s when she was mistakenly declared to be a children's fashion designer at a party. This led to her receiving a commission to design film costumes for child actress Ann Todd, and to create outfits for children including the offspring of stars such as Gracie Allen and Jack Benny.
Unlike other designers working in the field, Wilkens designed clothes particularly for young girls and teenagers, rather than making miniature versions of their mothers' garments. Realizing that children grew quickly, she made garments that adjusted to accommodate changes in the adolescent figure, whilst maintaining an age-appropriate appearance. Among her signature designs were little black dresses for young girls, which, with bright accessories and details, allowed the wearer to have a "grown up" dress whilst avoiding an austere appearance. The fashion publicist Eleanor Lambert credited her with recognizing an untapped market, and the fashion historian Richard Martin stated that Wilkens "invented the American teenager" long before rock and roll and James Dean consolidated the concept. By 1947, she was said to have served over eight million customers.
Wilken's designs were inspired by a wide range of sources, including Thomas Gainsborough's paintings, Russian folk dress, and nineteenth century fashion.
Soon after she started in the early 1940s, in 1945, Wilkens won both the Coty Award and the Neiman Marcus Fashion Award. Coty Award publicity at the time praised Wilkens for producing clothing that gave young girls what they wished for, whilst also pleasing their mothers.
In 1948 Wilkens published her first book, Here's Looking at You: The Modern Slant on Smartness for the Junior Miss. She went on to write four other titles along similar themes of personal style, beauty tips, and grooming. These included:
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Emily Wilkens
Emily Wilkens (1917 – December 2, 2000) was an American fashion designer specializing in children's wear. She won both the Neiman Marcus Fashion Award and the Coty Award for her work, which was considered groundbreaking for properly taking note of the requirements of teenage dressing, and not simply offering miniature grown-up garments. She was also an author, writing a number of books on self care and style, and during the late 1960s and early 1970s, became a beauty journalist, writing an advice column.
Born in Hartford, Connecticut, Emily Wilkens graduated from the Pratt Institute in 1938. She put her studies of fashion illustration to use as a sketcher for newspaper advertisements.
In 1947 she married Irving L. Levey, a judge.
Wilkens was on holiday in Hollywood in the early 1940s when she was mistakenly declared to be a children's fashion designer at a party. This led to her receiving a commission to design film costumes for child actress Ann Todd, and to create outfits for children including the offspring of stars such as Gracie Allen and Jack Benny.
Unlike other designers working in the field, Wilkens designed clothes particularly for young girls and teenagers, rather than making miniature versions of their mothers' garments. Realizing that children grew quickly, she made garments that adjusted to accommodate changes in the adolescent figure, whilst maintaining an age-appropriate appearance. Among her signature designs were little black dresses for young girls, which, with bright accessories and details, allowed the wearer to have a "grown up" dress whilst avoiding an austere appearance. The fashion publicist Eleanor Lambert credited her with recognizing an untapped market, and the fashion historian Richard Martin stated that Wilkens "invented the American teenager" long before rock and roll and James Dean consolidated the concept. By 1947, she was said to have served over eight million customers.
Wilken's designs were inspired by a wide range of sources, including Thomas Gainsborough's paintings, Russian folk dress, and nineteenth century fashion.
Soon after she started in the early 1940s, in 1945, Wilkens won both the Coty Award and the Neiman Marcus Fashion Award. Coty Award publicity at the time praised Wilkens for producing clothing that gave young girls what they wished for, whilst also pleasing their mothers.
In 1948 Wilkens published her first book, Here's Looking at You: The Modern Slant on Smartness for the Junior Miss. She went on to write four other titles along similar themes of personal style, beauty tips, and grooming. These included: