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Eveready Battery Company
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Eveready Battery Company
Eveready Battery Company, Inc. is an American manufacturer of electric battery brands Eveready and Energizer, owned by Energizer Holdings. Its headquarters are located in St. Louis, Missouri.
The predecessor company began in 1890 in New York and was renamed in 1905. Today, the company makes batteries in the United States and China and has production facilities around the world.
In 1896, Russian immigrant Conrad Hubert founded the American Electrical Novelty and Manufacturing Company to market battery powered devices. On January 10, 1899, the company obtained U.S. Patent No. 617,592 (filed March 12, 1898) from David Misell, an inventor. This "electric device" designed by Misell was powered by "D" batteries laid front-to-back in a paper tube with the light bulb and a rough brass reflector at the end. Misell, the inventor of the tubular hand-held "electric device" (flashlight), assigned his invention over to the American Electrical Novelty and Manufacturing Company owned by Conrad Hubert.
In 1905, Hubert changed the name again to The American Ever Ready Company, selling flashlights and batteries under the trademark Ever Ready. In 1906 the British Ever Ready Electrical Company (BEREC) was formed for export of batteries; it became independent in 1914. In 1907, Ever Ready announced AA dry cell, and in 1911 it developed AAA dry cell.[independent source needed]
In 1914, The American Ever Ready Company became part of National Carbon Company. Hubert stayed on as the president. The trademark was shortened to Eveready. Under National Carbon, the company continued to market various tubular flashlights, flask-shaped pocket lights, fountainpen flashlights, lighted clocks, lanterns, electric candles, cap and lapel lights, search lights, pistol lights, gas and range lighters, and tungsten batteries. In 1917, National Carbon Company merged with Union Carbide to form the Union Carbide and Carbon Company. From 1917 until 1921, Eveready used the trademark "DAYLO" for their flashlights and on their batteries. Into the 1930s, it sold "A," "B," and "C" radio batteries, Columbia Dry Batteries, and flashlight batteries. B batteries were sold under the Layerbilt name.
In 1937, a South African operation was established in Port Elizabeth. By 1949, BEREC acquired the concern.
In 1957, employees Lewis Urry, Paul Marsal, and Karl Kordesch invented a long-lasting alkaline battery using a zinc/manganese dioxide chemistry while working for Union Carbide's Cleveland plant. The company did not aggressively market the invention, however, and instead continued to market the zinc–carbon battery. As a result, the company lost significant market share to Duracell.
Union Carbide Kenya Limited., based in Kenya, was established in 1967 to manufacturer and market Eveready batteries in Africa. It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004.
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Eveready Battery Company
Eveready Battery Company, Inc. is an American manufacturer of electric battery brands Eveready and Energizer, owned by Energizer Holdings. Its headquarters are located in St. Louis, Missouri.
The predecessor company began in 1890 in New York and was renamed in 1905. Today, the company makes batteries in the United States and China and has production facilities around the world.
In 1896, Russian immigrant Conrad Hubert founded the American Electrical Novelty and Manufacturing Company to market battery powered devices. On January 10, 1899, the company obtained U.S. Patent No. 617,592 (filed March 12, 1898) from David Misell, an inventor. This "electric device" designed by Misell was powered by "D" batteries laid front-to-back in a paper tube with the light bulb and a rough brass reflector at the end. Misell, the inventor of the tubular hand-held "electric device" (flashlight), assigned his invention over to the American Electrical Novelty and Manufacturing Company owned by Conrad Hubert.
In 1905, Hubert changed the name again to The American Ever Ready Company, selling flashlights and batteries under the trademark Ever Ready. In 1906 the British Ever Ready Electrical Company (BEREC) was formed for export of batteries; it became independent in 1914. In 1907, Ever Ready announced AA dry cell, and in 1911 it developed AAA dry cell.[independent source needed]
In 1914, The American Ever Ready Company became part of National Carbon Company. Hubert stayed on as the president. The trademark was shortened to Eveready. Under National Carbon, the company continued to market various tubular flashlights, flask-shaped pocket lights, fountainpen flashlights, lighted clocks, lanterns, electric candles, cap and lapel lights, search lights, pistol lights, gas and range lighters, and tungsten batteries. In 1917, National Carbon Company merged with Union Carbide to form the Union Carbide and Carbon Company. From 1917 until 1921, Eveready used the trademark "DAYLO" for their flashlights and on their batteries. Into the 1930s, it sold "A," "B," and "C" radio batteries, Columbia Dry Batteries, and flashlight batteries. B batteries were sold under the Layerbilt name.
In 1937, a South African operation was established in Port Elizabeth. By 1949, BEREC acquired the concern.
In 1957, employees Lewis Urry, Paul Marsal, and Karl Kordesch invented a long-lasting alkaline battery using a zinc/manganese dioxide chemistry while working for Union Carbide's Cleveland plant. The company did not aggressively market the invention, however, and instead continued to market the zinc–carbon battery. As a result, the company lost significant market share to Duracell.
Union Carbide Kenya Limited., based in Kenya, was established in 1967 to manufacturer and market Eveready batteries in Africa. It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004.