Fable Records was an Australian independent record company which operated from 1970 to 1984. It was one of the most successful and productive Australian 'indie' labels of the period, issuing over 300 singles and dozens of EPs and LPs. Fable made a significant initial impact in Australia in 1970-71, scoring a string of hits by new Australian artists, and throughout its history the company discovered and promoted local talent. Fable enjoyed further success between 1972 and 1975 through its subsidiary label Bootleg Records, which racked up a string of hit albums and singles by artists including Brian Cadd, the Bootleg Family Band and Kerrie Biddell.

Fable/Bootleg released a wide variety of music from rock to mainstream vocal music. Its catalogue also included theatre organ music, Christian gospel music by singing group The Proclaimers, comedy recordings by veteran entertainer Frankie Davidson, and occasional novelty items like Drummond's 'chipmunk' version of "Daddy Cool" and a piano version of "In The Summertime" by film critic and honky-tonk piano virtuoso Ivan Hutchinson. Its debut single was "Curly", by variety performer and TV host Jimmy Hannan, and one of its last releases was single by TV personality Bert Newton and the Debney Park High School Band, which reportedly reached #11 on the Melbourne charts.

Fable also had a long association with Victorian Football League (VFL), beginning in 1972, when it released a series of officially authorised VFL football club songs, adapted from 'standards' like "Yankee Doodle Dandy". These were widely played in the 1970s, at matches and on TV and radio broadcasts. In 1979, Fable artist Mike Brady released "Up There Cazaly", which effectively became the VFL anthem, reaching #1 on the Australian charts and selling over 250,000 copies, becoming the most successful Australian single ever released up to that time, and earning it a place in the Guinness Book of Records.

Company founder Ron Tudor began his career in the music industry in the mid-1950s when he joined Melbourne label W&G Records as a sales representative, just as the company's new recording division was starting up. Over the next ten years he worked his way up through promotion to A&R and record production. Tudor discovered and first recorded emerging artists including Diana Trask, Ernie Sigley and The Seekers and was instrumental in getting The Seekers signed to W&G for their first recordings, producing their first album, which was recorded just before the group left for the UK.

After leaving W&G in 1966 Ron spent two years working at Astor Records and in 1968 he left to set up his own independent record production company, June Productions. A year later, in late 1969, he founded Fable Records with start-up capital of just $2. Tudor also established Fable Music Publishing; songs from its catalogue have been recorded by many notable Australian acts including John Farnham, Slim Dusty, Rolf Harris, Judith Durham, Anne Kirkpatrick, Olivia Newton-John, Brian Cadd, Debbie Byrne, Max Merritt, Margaret Urlich, Natalie Imbruglia, Marcia Hines, Col Joye, Diana Trask, Normie Rowe, The Bushwackers and Colleen Hewett.

An important factor in Fable's initial success was Tudor's association with the Nine Network TV talent quest New Faces. He was a member of the judging panel for several years, and among the prizes offered to heat and series winners was the chance to record with Fable. Many New Faces heat and series winners recorded for Fable and several became very successful—Liv Maessen, John Williamson, Stephen Foster, Dutch Tilders and Franciscus Henri were all New Faces 'discoveries' who launched their recording careers with Fable.

Fable was officially launched in April 1970 with a batch of five singles (all by Australian artists), and quickly became very successful – seven of its first twelve singles made the national Top 40, and of the forty-one singles Fable released between April and December 1970, seventeen became hits, including two national #1s - The Mixtures' "In The Summertime" and "The Pushbike Song" - as well as four other Top 10 hits by Hans Poulsen, Liv Maessen, Jigsaw and John Williamson.

Liv Maessen's version of "Knock, Knock, Who's There?", which reached #2 nationally, was one of the most successful Australian singles of 1970, selling over 50,000 copies and earning Maessen the first Gold Record ever awarded to an Australian female performer. John Williamson also earned a Gold Record for his debut single "Old Man Emu", the song he had used to win New Faces and which helped him gain his Fable contract. Another notable Fable achievement was that the label scored thirty-six charting singles in Sydney alone during 1970.