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Fallon Worldwide
View on WikipediaFallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.[1]
Key Information
History
[edit]Fallon was founded in 1981 as Fallon McElligott Rice in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish.[2][3] Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”[4]
Fallon McElligott Rice's first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age's Agency of the Year in 1983,[4] 1995,[5] 1997[6] and, was the Comeback Agency of the Year in 2015.[7]
Notable campaigns
[edit]- Rolling Stone – Perception/Reality,[8] increased Rolling Stone's ad pages by 81% in just four years[9]
- Jim Beam – Back to the Basics[10]
- Lee Jeans – Buddy Lee,[11] increased Rolling Stone's ad pages by 81% in just four years[9]
- McDonald's – Arch Deluxe, one of the largest ad campaign failures ever[12]
- BMW – The Hire[13]
- Cadbury Dairy Milk – Gorilla
Key people
[edit]Source:[14]
- Pat Fallon – co-founder
- Tom McElligott – co-founder, creative director[15]
- Mike Buchner – chairman
References
[edit]- ^ "Publicis Groupe".
- ^ McDonough, John; Egolf, Karen (November 2002). The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn. p. 560. ISBN 1579581722.
- ^ Johnson, Eleanor. (1985-03-04) ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985. Money.cnn.com. Retrieved on 2013-07-16.
- ^ a b "Fallon: An Oral History". mspmag.com. 23 December 2014. Retrieved 2016-06-06.
- ^ "Ad Age's Agency of the Year: Fallon McElligott". Retrieved 2017-05-15.
- ^ "Fallon Worldwide (Fallon McElligott)". Retrieved 2017-05-15.
- ^ "Fallon Is Ad Age's 2015 Comeback Agency of the Year". Retrieved 2017-05-15.
- ^ Sulllivan, Luke (1996). Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Wiley. p. 86.
- ^ a b Kanner, Bernice (26 June 1989). "Fallon McGelliott Gets Fresh". New York Magazine.
- ^ Millman, Nancy (November 7, 1993). "AD AGENCY SHIES FROM THE USUAL". Chicago Tribunue. Retrieved October 20, 2020.
- ^ Duncan, Thomas R. (2002). IMC: Using Advertising and Promotion to Build Brands. McGraw-Hill. p. 456.
- ^ Mark Kassof (June 1997). "Lessons from marketing flops". Kassof.com. Archived from the original on 2007-12-23. Retrieved 2008-01-15.
- ^ Kiley, David (2004). Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: Wiley. p. 148. ISBN 9780471269205. OCLC 249773457.
- ^ "Fallon". www.fallon.com. Archived from the original on 2016-06-06. Retrieved 2016-06-06.
- ^ Berg, Eric N. "Co-founder of McFallon Ad Agency Quits". New York Times. New York. Retrieved October 17, 2020.
Further reading
[edit]- Fallon, Pat; Barrie, Bob, eds. (2006). The Work: 25 Years of Fallon. Minneapolis, MN: Fallon Worldwide. ISBN 978-0974380650. OCLC 73692820.
- Fallon, Pat; Senn, Fred (2006). Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Boston, Mass.: Harvard Business School Press. ISBN 9781591399278. OCLC 62616016.
External links
[edit]
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