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Pinoy rock

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Pinoy rock

Pinoy rock, or Filipino rock, is the brand of rock music produced in the Philippines or by Filipinos. It has become as diverse as the rock music genre itself, and bands adopting this style are now further classified under more specific genres or combinations of genres like alternative rock, post-grunge, ethnic, new wave, pop rock, punk rock, funk, reggae, heavy metal, ska, and recently, indie. Because these genres are generally considered to fall under the broad rock music category, Pinoy rock may be more specifically defined as rock music with Filipino cultural sensibilities.

In the early 1960s, electric guitars, drum sets, amplifiers, and echo machines became more available. Filipino instrumental bands popularly called "combos" formed all over the country. They emulated American and British bands like the Fireballs, the Ventures, the Gamblers, and the Shadows. Ramon Jacinto (RJ) and his band the Riots were considered the Ventures of the Philippines.

The arrival of the Beatles in 1966 signaled the end of instrumental music as a genre. Influenced by the British Invasion of which the Beatles were a part of, many Filipino bands began adopting similar musical styles. The Dynasonics (later known as the Dynasouls, and also known as the "Pinoy Beatles") were the premier Beatles band in the country. Other popular combos of the era were D'Swooners (featuring Edmond Fortuno, future drummer for Juan de la Cruz Band and Anak Bayan), D'Downbeats (featuring Pepe Smith, future drummer / lead vocalist for Speed, Glue & Shinki and Juan de la Cruz Band), who were the top billed opening act for The Beatles concert on July 4, 1966, at the Rizal Memorial Coliseum in Manila, the Hi-Jacks (featuring Eddie Mesa, "The Filipino Elvis"), the Bits N’ Pieces, the Boots 'n' Saddles, the Moonstrucks, Tilt Down Men and hundreds of others.

Only a few years earlier, teens formed informal groups using instruments like ukuleles, guitars, and gas cans with a single rope for a stand-up bass and often without amplification. It was similar to the British with their skiffle music, except that Pinoys sang Elvis's songs, not railroad songs. One of the first popular Filipino rockers was Bobby Gonzales, had a hit called "Hahabol-Habol". Eddie Mesa, another teen idol from the period, became known as the "Elvis Presley of the Philippines". As in the 1960s, many Filipinos referred then to rock bands as "combos". Many of these used nontraditional instruments like floor-bass bongos, maracas, and gas tanks.

Easy listening was the popular genre for much of the decade which saw the popularity of Patti Page, Jo Stafford, Perry Como, and Pat Boone, among others. Ricky Nelson, Paul Anka, and Neil Sedaka became teen favorites in the last years of the 1950s. Rock as Filipinos know it did not really attract teenage Filipinos attention until the Ventures and the Shadows came along.

Into the early 1970s, Filipino music was growing more nationalistic and socio-political in nature, as well as using Tagalog more often. Pop music still dominated the airwaves with disco and funk bands such as Hotdog (band) and APO Hiking Society. Songs like Hotdog's "Ikaw ang Miss Universe ng Buhay Ko" ("You're the Miss Universe of My Life") combined Filipino and English (also known as Taglish) within the same song. Rico J. Puno's cover of "The Way We Were" dominated the airwaves in the mid 1970s and slowly but surely, the popularity of Pinoy pop continued till the end of the decade. Coinciding with the slow demise of that genre was the birth and acceptance of OPM rock. This helped innovate the so-called "Manila sound". Coincidentally, punk and grunge music were re-directing musical trends world-wide and Pinoy rockers followed suit in no time with their own original material.

At this point in time, emerging social and political consciousness somehow crept into the industry with the traditional allied genres that are folk and rock music. Folk musicians and bands included Freddie Aguilar, Asin, Heber Bartolome and Florante. (In 1978, Freddie Aguilar's debut single, "Anak", became the most commercially successful Filipino recording in history. The song became known also in other Asian countries and in Europe.) Perhaps Asin, an ethnic-folk band, was the first commercial band to successfully bring a pro-environment song to the airwaves with "Masdan Mo ang Kapaligiran". Also famous for providing subtle rebellious (anti-Marcos dictatorship sentiment was growing at that time) and peace messages behind its skillful vocal harmonizing, Asin gave the masses hits such as "Bayan Kong Sinilangan (Cotabato)" and "Balita".

Juan de la Cruz Band, a garage and blues-rock influenced group consisting of drummer Joey "Pepe" Smith, bassist Mike Hanopol, and lead guitarist Wally Gonzales, are often credited for ushering in the first "rock & roll revolution" in the Philippines that lasted from the late 1960s to the late 1970s (also known as the "Golden Age of Pinoy Rock").

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