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Flava (radio station)
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Flava (radio station)
Flava (formerly Cool Blue 96.1) is a New Zealand classic hip hop and R&B music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on Graham Street. It competes directly with MediaWorks New Zealand's Auckland long-running modern urban music station Mai FM.
Flava's current on-air lineup includes K'Lee, Azura Lane, Charlie Pome'e, Hadleigh Pouesi (Hadz) and DJ09.
The Flava brand reaches an estimated 175,100 listeners every week, with 13,900 average weekly unique visitors to its website and about 228,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands.
Flava broadcasts classic hip hop and R&B music. The network features music from artists like Missy Elliott, Rihanna, Vic Mensa, Kanye West, Mariah Carey, Dr. Dre, Juicy J, Nicki Minaj, Beyoncé, Timbaland, Ciara, Wiz Khalifa and Chris Brown. It also promotes local New Zealand artists, like Six60, Sons of Zion, Tomorrow People. A competition in 2011 invited listeners to record over tracks, for the chance to have to the track professionally recorded and played on Flava.
Flava began as Cool Blue 96.1FM, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and was not networked to other regions.
Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station, located in Taupo. It played jazz and blues music with some elements of R&B, rock and roll and folk music.
The existing Auckland frequency of Cool Blue became Flava in 2004. It moved to 95.8 FM in July 2010, one of dozens of frequencies to change ahead of the Ministry of Economic Development's reallocation of frequencies under new 20-year license management rights in April 2011. Flava was launched in Napier in 2004, but was replaced by Easy Mix in April 2012, and replaced again with Radio Sport when Easy Mix was closed in June 2012. The Radio Network brought the network back in March 2013, in response to what they said was strong demand from the public and advertisers.
By 2013, the station had frequencies in Northland, Auckland, Tauranga, Napier and Christchurch, and its Rotorua station was the most popular station in its market. Former content director Christian Boston says there had been requests for Flava stations from Dunedin to the Gold Coast, and the station was particularly popular with teenage listeners adopting new radio brand loyalties. He said people had offered to establish low power transmitters on their houses. The station launched in Wellington at midday on 19 July 2013, with 4000 songs being broadcast back-to-back on the frequency. However in January 2015 the station was removed from Wellington's airwaves, and the 104.5FM frequency previously used by Flava became the new frequency for George FM.
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Flava (radio station)
Flava (formerly Cool Blue 96.1) is a New Zealand classic hip hop and R&B music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on Graham Street. It competes directly with MediaWorks New Zealand's Auckland long-running modern urban music station Mai FM.
Flava's current on-air lineup includes K'Lee, Azura Lane, Charlie Pome'e, Hadleigh Pouesi (Hadz) and DJ09.
The Flava brand reaches an estimated 175,100 listeners every week, with 13,900 average weekly unique visitors to its website and about 228,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands.
Flava broadcasts classic hip hop and R&B music. The network features music from artists like Missy Elliott, Rihanna, Vic Mensa, Kanye West, Mariah Carey, Dr. Dre, Juicy J, Nicki Minaj, Beyoncé, Timbaland, Ciara, Wiz Khalifa and Chris Brown. It also promotes local New Zealand artists, like Six60, Sons of Zion, Tomorrow People. A competition in 2011 invited listeners to record over tracks, for the chance to have to the track professionally recorded and played on Flava.
Flava began as Cool Blue 96.1FM, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and was not networked to other regions.
Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station, located in Taupo. It played jazz and blues music with some elements of R&B, rock and roll and folk music.
The existing Auckland frequency of Cool Blue became Flava in 2004. It moved to 95.8 FM in July 2010, one of dozens of frequencies to change ahead of the Ministry of Economic Development's reallocation of frequencies under new 20-year license management rights in April 2011. Flava was launched in Napier in 2004, but was replaced by Easy Mix in April 2012, and replaced again with Radio Sport when Easy Mix was closed in June 2012. The Radio Network brought the network back in March 2013, in response to what they said was strong demand from the public and advertisers.
By 2013, the station had frequencies in Northland, Auckland, Tauranga, Napier and Christchurch, and its Rotorua station was the most popular station in its market. Former content director Christian Boston says there had been requests for Flava stations from Dunedin to the Gold Coast, and the station was particularly popular with teenage listeners adopting new radio brand loyalties. He said people had offered to establish low power transmitters on their houses. The station launched in Wellington at midday on 19 July 2013, with 4000 songs being broadcast back-to-back on the frequency. However in January 2015 the station was removed from Wellington's airwaves, and the 104.5FM frequency previously used by Flava became the new frequency for George FM.
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