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Flo (app)
Flo is a period-tracking app that provides menstrual cycle and ovulation tracking as well as pregnancy tracking that was developed by Flo Health, Inc. It has over 380 million downloads worldwide and over 70 million monthly active users as of November 2024.
In mid-2024, it reached unicorn status, and became Europe’s first femtech unicorn. The company has been accused of sharing users' sensitive health data with third parties without consent and misleading its users about data practices.
Flo Health, Inc. was co-founded in 2015 by Dmitry and Yuri Gurski, in Belarus. Their backgrounds helped build the first version of the software having experience in other fitness and health apps. Dmitry serves as the company's CEO. The company's development hubs are in London, Amsterdam and Vilnius.
In 2016, the company raised $1 million in seed round funding from Flint Capital and Haxus Venture Fund. In 2017, Flo received an investment of $5 million from Flint Capital and model Natalia Vodianova with Vodianova helping develop an awareness campaign for the company. In 2018, Flo received an investment of $6 million from Mangrove Capital Partners, with participation from Flint Capital and Haxus, giving the company a valuation of $200 million. In mid-2019, Flo received an additional investment of $7.5 million led by Founders Fund. In early September 2021, Flo announced it closed $50M in a Series B financing, bringing the total capital raised to $65 million and company valuation to $800M led by VNV Global and Target Global. In July 2024, Flo announced it raised more than $200M in Series C financing from General Atlantic bringing its valuation beyond $1 billion.
In 2025, Flo adopted a data intelligence platform from Databricks to power its analytics and AI features, allowing users personalized cycle predictions.
Flo was initially created as a period and ovulation tracking application. It now provides reminders of upcoming menstrual cycles and a place to record various other health symptoms such as contraceptive methods, vaginal discharge (leukorrhea), water intake, pains, mood swings, and sexual activity. The application is available on iOS and Android.
In September 2022, as a response to Roe v. Wade being overturned, Flo sped up the release of a feature called "Anonymous Mode". Flo said this mode allows users to access the app without any personal identifiers such as name, email address, or technical identifiers being associated with their health data. Flo said it uses a technology called Oblivious HTTP to help protect user privacy in Anonymous Mode.
In October 2023, Flo launched Flo for Partners, a feature that allows users to share their Flo data with their partner.
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Flo (app)
Flo is a period-tracking app that provides menstrual cycle and ovulation tracking as well as pregnancy tracking that was developed by Flo Health, Inc. It has over 380 million downloads worldwide and over 70 million monthly active users as of November 2024.
In mid-2024, it reached unicorn status, and became Europe’s first femtech unicorn. The company has been accused of sharing users' sensitive health data with third parties without consent and misleading its users about data practices.
Flo Health, Inc. was co-founded in 2015 by Dmitry and Yuri Gurski, in Belarus. Their backgrounds helped build the first version of the software having experience in other fitness and health apps. Dmitry serves as the company's CEO. The company's development hubs are in London, Amsterdam and Vilnius.
In 2016, the company raised $1 million in seed round funding from Flint Capital and Haxus Venture Fund. In 2017, Flo received an investment of $5 million from Flint Capital and model Natalia Vodianova with Vodianova helping develop an awareness campaign for the company. In 2018, Flo received an investment of $6 million from Mangrove Capital Partners, with participation from Flint Capital and Haxus, giving the company a valuation of $200 million. In mid-2019, Flo received an additional investment of $7.5 million led by Founders Fund. In early September 2021, Flo announced it closed $50M in a Series B financing, bringing the total capital raised to $65 million and company valuation to $800M led by VNV Global and Target Global. In July 2024, Flo announced it raised more than $200M in Series C financing from General Atlantic bringing its valuation beyond $1 billion.
In 2025, Flo adopted a data intelligence platform from Databricks to power its analytics and AI features, allowing users personalized cycle predictions.
Flo was initially created as a period and ovulation tracking application. It now provides reminders of upcoming menstrual cycles and a place to record various other health symptoms such as contraceptive methods, vaginal discharge (leukorrhea), water intake, pains, mood swings, and sexual activity. The application is available on iOS and Android.
In September 2022, as a response to Roe v. Wade being overturned, Flo sped up the release of a feature called "Anonymous Mode". Flo said this mode allows users to access the app without any personal identifiers such as name, email address, or technical identifiers being associated with their health data. Flo said it uses a technology called Oblivious HTTP to help protect user privacy in Anonymous Mode.
In October 2023, Flo launched Flo for Partners, a feature that allows users to share their Flo data with their partner.