Fujifilm Superia

Fujicolor Superia is a Fujifilm brand of daylight balanced colour negative film introduced ca.1998 primarily aimed at the consumer market, but was also sold in a professional 'press' variant. A key feature at launch was the '4th' cyan colour layer designed to provide improved colour reproduction under fluorescent lighting. Its Kodak equivalent is the Kodacolor (later Kodak) Gold/Ultramax line.

By mid 2024, the only film in the product line is Superia Premium 400 (officially distributed in Japan only).

Fujicolor Superia is a Fujifilm brand of daylight balanced consumer colour negative film introduced c1998 replacing the previous 'Super G plus' films. This film has been manufactured in 100, 200, 400, 800 and 1600 ISO speeds. Superia Premium 400 a Japanese market variant was added in 2009. The Superia line was primarily aimed at the consumer point and shoot market but is also popular with enthusiasts. All speeds of all films were available in 135 format. Superia 100 and 400, as well as Reala 100 were additionally available in the 120 format. Superia 200 was also made in the 110 format. Despite the launch of Superia, Fujifilm also continued to offer a budget 'fujicolour' negative film in ISO 100 or 200 speeds based on older technology for price sensitive markets.

The end of the first decade of the 2000s saw the heavy decline of the market for consumer colour film with the substitution of compact film cameras with digital cameras (and subsequently camera phones)

Consequently the range has been steadily rationalised with films discontinued; Superia 100 (2009?), Reala 100 (2012), Superia X-tra 800 & Superia 1600 (outside Japan - 2016). Superia 200 (2017) and Natura 1600 (Japan - 2017). Additionally the range of packaging options for the remaining films was reduced. In January 2019 Superia X-tra 400 was removed from sale in the Japan market. In May 2019 Fujifilm announced the discontinuation of Venus 800 in Japan effective December 2019. 3-roll packs of Superia Premium in Japan were withdrawn in March 2020.

By mid 2019 the product line had been consolidated into two ISO 400 'all conditions' films in 135 format only; Superia X-tra 400 (distributed outside Japan) and Superia Premium 400 (officially distributed in Japan). In April 2024, Superia X-tra 400 was also discontinued in all markets.

All current films in the Superia range list the following layer composition in their product information.

The '4th' cyan colour layer was designed to provide improved colour reproduction under fluorescent lighting, although use of filters is still recommended. Later films dropped the 4th layer (see Superia 400 X-tra and Premium 400).