The city of Gabrovo, Bulgaria is well known for the unique sense of humour possessed by its citizens. Local humour centres on the alleged stinginess of its citizens and a rivalry with the neighbouring village of Sevlievo. Gabrovo prides itself on being a centre for humour; the House of Humour and Satire in Gabrovo exists to promote humour both locally and internationally.

Citizens of Gabrovo reputedly excel in business and in bargaining, and developed their sense of humour as an aid to attract customers and improve business relations. As Gabrovo grew in industrial and economic importance, the city's brand of humour and reputation for shrewdness and economy spread nationally in Bulgaria.

It is said that the people of Gabrovo (known as Gabrovtsi):

The following are a selection of well-known jokes from Gabrovo.