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Gallup, Inc.
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Gallup is a private employee-owned company based in Washington, D.C., founded by George Gallup in 1939. Headquartered in The Gallup Building, it maintains between 30 and 40 offices globally, in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees. In 2022, Jon Clifton became Gallup's CEO, replacing his father, Jim Clifton, who had been the CEO since 1998.
Gallup, Inc. has no affiliation with Gallup International, a Swiss-based polling organization founded by George Gallup in 1948. Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name.
George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935. Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters. Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.
In 1935, George Gallup released his first political opinion poll. In March 1936, Time magazine wrote that Gallup polling data was "probably as accurate a sample of public sentiment as is available," which included U.S. presidential approval ratings. In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling. In 1938, Gallup began conducting market research for advertising companies and the film industry.
By 1948, Gallup's company established polling organizations in a dozen other countries and Gallup's polls were syndicated in newspapers in the U.S. and abroad. The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.
George Gallup died in 1984. Four years later, his family sold the firm for an undisclosed price to Selection Research, Incorporated (SRI), a research firm in Lincoln, Nebraska. The family's involvement with the business continued; sons George Gallup Jr. and Alec Gallup kept their positions as co-chairmen and directors. George Gallup Jr. (1930–2011) established the nonprofit George H. Gallup Foundation as part of the acquisition agreement. SRI, founded in 1969 by the psychologist Don Clifton and not to be confused with the more widely known Stanford Research Institute (also abbreviated SRI), focused on market research and personnel selection; it pioneered the use of talent-based structured psychological interviews.
Following its sale to SRI, Gallup repositioned itself as a research and management consulting company that works with businesses to identify and address issues with employees and their customers. Gallup continues to conduct and report on public polls.
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Gallup, Inc.
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Gallup is a private employee-owned company based in Washington, D.C., founded by George Gallup in 1939. Headquartered in The Gallup Building, it maintains between 30 and 40 offices globally, in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees. In 2022, Jon Clifton became Gallup's CEO, replacing his father, Jim Clifton, who had been the CEO since 1998.
Gallup, Inc. has no affiliation with Gallup International, a Swiss-based polling organization founded by George Gallup in 1948. Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name.
George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935. Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters. Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.
In 1935, George Gallup released his first political opinion poll. In March 1936, Time magazine wrote that Gallup polling data was "probably as accurate a sample of public sentiment as is available," which included U.S. presidential approval ratings. In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling. In 1938, Gallup began conducting market research for advertising companies and the film industry.
By 1948, Gallup's company established polling organizations in a dozen other countries and Gallup's polls were syndicated in newspapers in the U.S. and abroad. The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.
George Gallup died in 1984. Four years later, his family sold the firm for an undisclosed price to Selection Research, Incorporated (SRI), a research firm in Lincoln, Nebraska. The family's involvement with the business continued; sons George Gallup Jr. and Alec Gallup kept their positions as co-chairmen and directors. George Gallup Jr. (1930–2011) established the nonprofit George H. Gallup Foundation as part of the acquisition agreement. SRI, founded in 1969 by the psychologist Don Clifton and not to be confused with the more widely known Stanford Research Institute (also abbreviated SRI), focused on market research and personnel selection; it pioneered the use of talent-based structured psychological interviews.
Following its sale to SRI, Gallup repositioned itself as a research and management consulting company that works with businesses to identify and address issues with employees and their customers. Gallup continues to conduct and report on public polls.