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Gamma (stylized asgamma.) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.[1] Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services.[2] Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana.[3][4][5] Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.[6][7] In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.
