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GEICO

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GEICO

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GEICO

The Government Employees Insurance Company (GEICO /ˈɡk/) is an American vehicle insurance company headquartered in Chevy Chase, Maryland. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, homeowner, renter, and jewelry insurance options. It is the third largest auto insurer in the United States, after State Farm and Progressive Corporation. GEICO is a wholly owned subsidiary of Berkshire Hathaway, which provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, over the phone directly to the consumer via licensed insurance agents, and through their website. Its mascot is a gold dust day gecko with a Cockney accent, voiced by the English actor Jake Wood. GEICO is well known in popular culture for its advertising.

Despite the presence of the word "government" in its name, GEICO has always been a private corporation and not a government agency or a government-owned corporation. Leo Goodwin Sr. and his wife Lillian Goodwin originally founded the company in 1936 to sell auto insurance to federal government employees.

GEICO manages the policies as the "insurance agent" and has a separate customer care team that handles the property and umbrella policies.

GEICO was founded in 1936 by Leo Goodwin Sr. and his wife Lillian Goodwin to provide auto insurance directly to federal government employees and their families. Since 1925, Goodwin had worked for USAA, an insurer that specialized in insuring only military personnel. He decided to start his own company after rising as far as a civilian could go in USAA's military-dominated hierarchy. The Goodwins funded the creation of GEICO with $25,000 of their own money and $75,000 from Fort Worth, Texas-based banker Cleaves Rhea, with legal assistance from future GEICO CEO Lorimer Davidson. Based on Goodwin's experience at USAA, GEICO's original business model was predicated on the assumption that federal employees, as a group, would constitute a less risky and more financially stable pool of insureds compared to the general public.[citation needed]

In 1937, the Goodwins relocated GEICO from San Antonio, Texas, to Washington, D.C., and reincorporated the company as a D.C. corporation after realizing that their business model would work best in the place with the highest concentration of federal employees.

In 1948, the Rhea family sold its 75% stake of GEICO to a coalition of investors, which was led by Benjamin Graham's Graham-Newman Partnership taking 50% (worth $712,000 at the time); this sale accidentally violated a SEC regulation, which forced Graham-Newman to divest a portion of their holdings in 1949, resulting in GEICO becoming a publicly traded company at ~$27/sh. Graham-Newman's investment in GEICO eventually resulted in a position worth $400 million by 1972, which was by far Graham-Newman's best investment and outperformed the rest of their portfolio combined.

In 1951, Warren Buffett, then a Columbia University graduate student under Benjamin Graham, interviewed Lorimer Davidson (then a VP) and named GEICO "The Security I Like Best." From 1948 to 1958, GEICO's market capitalization grew almost 50 times.

In 1958, Goodwin retired and was succeeded by Lorimer Davidson, who grew the company's insurance premiums at a compound rate of 16% annually from $40 million to $250 million over his tenure. Davidson retired and was replaced in 1970 by Ralph Peck (President and COO) and David Lloyd Kreeger (Chairman and CEO), who had been one of the other investors in 1948.

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