General Entertainment Authority

The General Entertainment Authority (GEA) (Arabic: الهيئة العامة للترفيه, romanized: Al-Hayʾah al-ʿĀmmah li-t-Tarfīh), formerly the General Authority for Entertainment (GAE), is a government department in Saudi Arabia that regulates the entertainment industry of the country. Established in May 2016 through a royal decree by King Salman, it is responsible for the development, advancement and expansion of Saudi Arabia's growing entertainment sector.

The General Entertainment Authority was established on 7 May 2016 in accordance with a Royal Decree No. (A/133) issued by King Salman. Among the king's royal decree which included 67 announcements, the General Authority for Culture was the only other entity to be created.

The Saudi population spends $22 billion dollars in tourism and entertainment outside the country every year. The government aims to transform 25% of that spending into local travel and entertainment to create a solid Saudi tourism economy. The Saudi Vision 2030 plan aims to raise capital by harnessing the previously unaddressed entertainment sector, helping to "nurture entertainment in all its forms, while also seeking to safeguard our precious cultural heritage".

The General Authority for Entertainment defines the vision and evolution of the Saudi Arabia’s entertainment industry. It partners with both public and private actors, to reduce government spending on entertainment. In December 2016, the General Authority for Entertainment’s Chairman, Ahmed Al Khateeb, stated that the organization was created to boost citizen participation and opportunities for the youth.

In early 2017, Jeddah held the first-ever Saudi Comic Con. The event dedicated to films, comics and anime featured celebrity appearances and was backed by the General Authority for Entertainment.

In November 2016, Six Flags Entertainment Corporation announced planned expansions into Saudi Arabia, and the board of the GEA was appointed to manage the development of the theme parks in the country. Three parks are planned for construction, with the first one set to open by 2021.

The General Authority for entertainment launched an online entertainment calendar, Roznamah (calendar in Arabic), in order to communicate about, and compile over 300 upcoming and past events, nationwide. It features upcoming film screenings and performances by Cirque du Soleil, Universe Science, the Light Festival and the Lion King musical.

In March 2019, the GEA in collaboration with the General Sports Authority, General Culture Authority and the Saudi Commission for Tourism and National Heritage organized Sharqiah Season in the Eastern region of Saudi Arabia. Sharqiah Season is a 17-day festival that is launched in the shores of Alkhobar Corniche where many activities take place. Among such activities, the King Abdul Aziz Center for World Culture (Ithra) features the lives of many prominent artists and intellectuals from all over the world, such as Leonardo da Vinci. Moreover, 80 events were allocated this season to feature a number of Saudi cities including, Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail. As part of the Season, thousands of youngsters attended the first Saudi Colour Run in Khobar. This festival comes in the framework of the Saudi Vision 2030 that aims at boosting local tourism and entertainment. The GEA launched Riyadh Season, the largest entertainment festival in the Middle East, with more than 7,000 events held in period of 6 months. Riyadh Season was first launched in 2019 and came in its second edition in 2021.