Gimmick is the second studio album by the American noise rock band Barkmarket, released on October 12, 1993, by American Recordings.

William Ruhlmann of AllMusic called the album "hard rock in a near-industrial mode--all relentlessly pounding drums and bass, relentlessy chording guitars, relentlessly ranting vocals."

All lyrics are written by Dave Sardy, except "Gatherer" by John Nowlin; all music is composed by Barkmarket.

Adapted from the Gimmick liner notes.