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Gizmodo

Gizmodo (/ɡɪzˈmd/giz-MOH-doh) is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton. Gizmodo also includes the sub-blogs io9 and Earther, which focus on pop-culture and environmentalism, respectively.

Following the Chapter 11 bankruptcy and liquidation of Gawker Media, Univision purchased Gizmodo along with other Gawker websites in August 2016. In 2019, Univision sold the Gizmodo Media Group, which included Gizmodo, to the private equity firm Great Hill Partners. From April 2019 to June 2024, Gizmodo was part of G/O Media. In June 2024, the website was purchased by Swiss digital media company Keleops Media.

The blog, launched in 2002, was originally edited by Peter Rojas, who was later recruited by Weblogs, Inc. to launch its similar technology blog, Engadget. By mid-2004, Gizmodo and Gawker together were bringing in revenue of approximately $6,500 per month. In 2005, VNU Media and Gawker Media formed an alliance to republish Gizmodo across Europe, with VNU translating the content into French, German, Dutch, Spanish, Italian, and Portuguese, and adding European-interest material.

In 2011, Gizmodo underwent a major redesign. In 2013, Matt Novak moved his Paleofuture blog to Gizmodo from Smithsonian.

In 2015, the Gawker blog io9 was merged into Gizmodo. The staff of io9 continued with Gizmodo, posting articles on subjects covered by the website, including science fiction, fantasy, futurism, science, technology and astronomy.

Gizmodo was one of six websites purchased by Univision Communications in its acquisition of Gawker Media in 2016. Univision in turn sold Gizmodo and an array of sister websites to private equity firm Great Hill Partners in 2019; it combined the various former Gawker publications under the name G/O Media. In 2021, David M. Ewalt became the editor-in-chief (EIC) of Gizmodo with Andrew Couts promoted to executive editor; Ewalt left in 2023 for The Messenger. In January 2024, Rory Carroll was promoted from EIC of Jalopnik to group editor of both Jalopnik and Gizmodo. In March 2024, Rose Pastore was promoted from Gizmodo's deputy editor to its executive editor.

G/O Media's leadership, introduced after the purchase from Univision, was frequently criticized by employees. Complaints included closer advertiser relationships, lack of diversity, and suppression of reporting about the company itself. The company also saw multiple disputes with the employee union GMG Union. On June 29, 2023, G/O Media implemented a "modest test" of artificial intelligence-generated content on its websites, such as io9. The move sparked backlash from GMG Union members, citing AI's track record of false statements and plagiarism from its training data; basic errors in the generated content also attracted attention.

In June 2024, Gizmodo was purchased by the Swiss digital media company Keleops Media. It was the company's "first U.S. acquisition"; Keleops "owns several French-language technology titles, including legacy brands 01net and Presse-citron". Mark Stenberg of Adweek wrote that "financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future". Stenberg reported that, per Keleops CEO Jean-Guillaume Kleis, "the company has no immediate plans to change Gizmodo, either from a commercial or editorial perspective" and will instead "work with Gizmodo editor-in-chief Rory Carroll to discuss its forward-looking editorial plan and identify growth areas to support with investment". Claudia Cohen of Le Figaro wrote that "it is rare for a European media group to get its hands on an American player, who is also specialized in the field of tech". Kleis told the French newspaper that they "paid the price to enter the American market through a good door". Keleops would later buy Kotaku from G/O Media the following June, reuniting the two publications.

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