Gorgeous George

George Raymond Wagner (March 24, 1915 – December 26, 1963), known by his ring name Gorgeous George, was an American professional wrestler. In the United States, during the "First Golden Age" of professional wrestling (1940s–1950s), Gorgeous George was one of the biggest stars of the sport, gaining media attention for his outrageous character, which was described as flamboyant and charismatic. He was a major national celebrity at his peak, and was a pioneer of early entertainment television. He was posthumously inducted into the Professional Wrestling Hall of Fame in 2002 and the WWE Hall of Fame as part of the Class of 2010.

Wagner, of German heritage, was born March 24, 1915, in Butte, Nebraska. For a time, his family lived on a farm near the village of Phoenix in Holt County and probably in Seward County, before they moved to Waterloo, Iowa and later Sioux City. When he was 7 years old, Wagner's family moved to Houston, Texas, where he associated with kids from a tough neighborhood. As a child, he trained at the local YMCA and often staged matches against his friends.

In 1929, he dropped out of Milby High School at 14, and worked odd jobs to help support his family. At this time, he competed at carnivals, where he could earn 35 cents for a win. At age 17, he was getting booked by the region's top promoter, Morris Siegel. In 1938, he won his first title by defeating Buck Lipscomb for Northwest Middleweight crown. On May 19, 1939, he captured the Pacific Coast Light Heavyweight Championship.

At 5 feet 9 inches (1.75 m) tall and weighing 215 pounds (98 kg), Wagner was not especially physically imposing by professional wrestling standards, nor was he an exceptional athlete, although he was a gifted amateur wrestler. Nevertheless, he soon developed a reputation as a solid in-ring wrestler. In the late 1930s, he met Elizabeth "Betty" Hanson, whom he later married in an in-ring ceremony. When the wedding proved a good drawing card, the couple re-enacted it in arenas across the country, enlightening Wagner to the potential entertainment value that was left untapped within the industry. Around this same time, Vanity Fair magazine published a feature article about a professional wrestler named 'Lord' Patrick Lansdowne, who entered the ring accompanied by two valets while wearing a velvet robe and doublet. Wagner was impressed with the bravado of such a character, but he believed that he could take it to a much greater extreme.

Subsequently, Wagner debuted his new "glamour boy" image on a 1941 card in Eugene, Oregon. He quickly antagonized the fans with his exaggerated effeminate behavior when the ring announcer introduced him as "Gorgeous George". Such showmanship was unheard of at the time. Consequently, arena crowds grew in size as fans turned out to ridicule Wagner, who relished the sudden attention.

Gorgeous George was soon recruited to Los Angeles by promoter Johnny Doyle. Known as the "Human Orchid", his persona was created in part by growing his hair long, dyeing it platinum blonde, and putting gold-plated bobby pins in it, which he called "Georgie Pins" and distributed to the audience. He transformed his ring entrance into a bonafide spectacle that would often take up more time than his actual matches. He strolled nobly to the ring to the sounds of "Pomp and Circumstance", followed by his valet and a purple spotlight. Wearing an elegant robe sporting an array of sequins, Gorgeous George was always escorted down a personal red carpet by his ring valet "Jeffries", who carried a silver mirror while spreading rose petals at his feet. While Wagner removed his robe, Jeffries would spray the ring with disinfectant, ostensibly Chanel No. 5 perfume, which Wagner referred to as "Chanel #10" ("Why be half-safe?" he was famous for saying) before he would start wrestling.

George required that his valets spray the referee's hands before the official was allowed to check him for any illegal objects, which thus prompted his now-famous outcry "Get your filthy hands off me!" Once the match finally began, he would cheat in every way he could. Gorgeous George was the industry's first true cowardly villain, and he would cheat at every opportunity, which infuriated the crowd. His credo was "Win if you can, lose if you must, but always cheat!". This flamboyant image and his showman's ability to work a crowd were so successful in the early days of television that he became the most famous wrestler of his time, drawing furious heel heat wherever he appeared.

It was with the advent of television that Wagner's in-ring character became the biggest drawing card the industry had ever known. With the networks looking for cheap, effective programming to fill its time slots, pro wrestling's glorified action became a genuine hit with the viewing public, as it was the first program of any kind to draw a real profit. Consequently, it was Gorgeous George who brought the sport into the nation's living rooms, as his histrionics and melodramatic behavior made him a larger-than-life figure in American pop culture.