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Clio Awards
The Clio Awards, or simply The Clios, is an annual award in advertising that recognizes creative excellence and innovation in communication and design, judged by advertising professionals from around the world. The awards are presented by Evolution Media.
The Clios has several awards programs alongside the larger Clio Awards that recognize creative marketing efforts in specific industries: Clio Cannabis, Clio Entertainment, Clio Fashion & Beauty, Clio Health, Clio Music, and Clio Sports. One work in each media type may be awarded the Grand Clio, the highest honor.
In 1991, the event was described as the most recognizable international advertising award by Time magazine; the "Oscars" of advertising.
The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments."
Originally presented by the American Radio and TV Commercials Festival, the parent company for the Clios, also founded and directed by Ross, the first Clios were awarded in 1960 for excellence in U.S. television advertising. Each winner received a gold Georg Olden–designed statuette. The competition was expanded to include work on international television and cinema in 1966, and then U.S. radio ads in 1967.
The Clio Awards were acquired by Bill Evans in 1971 for US$150,000 (equivalent to $1,127,566 in 2024) and became a "for profit" company. Over the next two decades the company's income grew to $2.5 million per year, derived primarily from Clio nomination fees, of $70 to $100 per entry.
Evans expanded competition by including U.S. print advertising in 1971, international print advertising in 1972, international radio advertising in 1974, U.S. packaging design in 1976, international packaging design and U.S. specialty advertising in 1977, U.S. cable in 1983, and Hispanic competition in 1987.
The rules for the 1984 award required that a given entry appear publicly during the calendar year 1983. In order to be eligible, Chiat/Day needed to run Apple Computer's "1984" commercial (directed by Ridley Scott) for the Macintosh computer prior to Super Bowl XVIII. In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho, after the normal sign-off, and recorded the broadcast in order to qualify.
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Clio Awards
The Clio Awards, or simply The Clios, is an annual award in advertising that recognizes creative excellence and innovation in communication and design, judged by advertising professionals from around the world. The awards are presented by Evolution Media.
The Clios has several awards programs alongside the larger Clio Awards that recognize creative marketing efforts in specific industries: Clio Cannabis, Clio Entertainment, Clio Fashion & Beauty, Clio Health, Clio Music, and Clio Sports. One work in each media type may be awarded the Grand Clio, the highest honor.
In 1991, the event was described as the most recognizable international advertising award by Time magazine; the "Oscars" of advertising.
The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments."
Originally presented by the American Radio and TV Commercials Festival, the parent company for the Clios, also founded and directed by Ross, the first Clios were awarded in 1960 for excellence in U.S. television advertising. Each winner received a gold Georg Olden–designed statuette. The competition was expanded to include work on international television and cinema in 1966, and then U.S. radio ads in 1967.
The Clio Awards were acquired by Bill Evans in 1971 for US$150,000 (equivalent to $1,127,566 in 2024) and became a "for profit" company. Over the next two decades the company's income grew to $2.5 million per year, derived primarily from Clio nomination fees, of $70 to $100 per entry.
Evans expanded competition by including U.S. print advertising in 1971, international print advertising in 1972, international radio advertising in 1974, U.S. packaging design in 1976, international packaging design and U.S. specialty advertising in 1977, U.S. cable in 1983, and Hispanic competition in 1987.
The rules for the 1984 award required that a given entry appear publicly during the calendar year 1983. In order to be eligible, Chiat/Day needed to run Apple Computer's "1984" commercial (directed by Ridley Scott) for the Macintosh computer prior to Super Bowl XVIII. In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho, after the normal sign-off, and recorded the broadcast in order to qualify.