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Diagon Alley
Diagon Alley is a fictional shopping district in J. K. Rowling's Harry Potter franchise. The location first appeared in the 1997 novel Harry Potter and the Philosopher's Stone. It is featured in multiple video games, as well as a 2001 board game. A real-world version of the district was constructed at Universal Studios Florida in 2014.
The former head of marketing for York's tourist body Paul Whiting stated the film producers went to York for inspiration.
On Charing Cross Road in London, the Leaky Cauldron is a shabby pub and inn that serves as the entrance to Diagon Alley, invisible to the Muggle world. The rear doorway of the pub opens into a courtyard enclosed by a brick wall, and a particular brick must be tapped three times by a magic-user in order to access Diagon Alley.
Numerous locations within Diagon Alley are notable in the series:
Diagon Alley was first featured in Harry Potter and the Philosopher's Stone. It is also a location in video game adaptations such as Harry Potter: Hogwarts Mystery, Harry Potter: Magic Awakened, and Lego Harry Potter: Years 1–4. The Lego Group released a Diagon Alley themed Lego set in 2020 and another in 2025. A Diagon Alley board game was released in 2001.
Several fan adaptions of Diagon Alley have been made. Some notable examples include a pop up Diagon Alley in Sykesville, Maryland, a Diagon Alley-themed Christmas display in Austin, Texas, and a pop-up Diagon Alley in the Changi Airport.
A rebuilt version of the original Diagon Alley set is currently in the Warner Bros. Leavesden Studio Tour.
A real-world version of Diagon Alley was unveiled at Universal Studios Florida in 2014. The attraction was estimated to cost Universal approximately $400 million (equivalent to $521,000,000 in 2024). In the week preceding the announcement of the attraction, The Tonight Show Starring Jimmy Fallon was used to promote the Harry Potter franchise and Universal Resorts. After the release of Diagon Alley, Jimmy Fallon moved his show to Universal. Fallon brought Pitbull and Jennifer Lopez as guest stars for the episodes filmed at Universal. The creation of Diagon Alley was achieved by dismantling a Jaws attraction.
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Diagon Alley
Diagon Alley is a fictional shopping district in J. K. Rowling's Harry Potter franchise. The location first appeared in the 1997 novel Harry Potter and the Philosopher's Stone. It is featured in multiple video games, as well as a 2001 board game. A real-world version of the district was constructed at Universal Studios Florida in 2014.
The former head of marketing for York's tourist body Paul Whiting stated the film producers went to York for inspiration.
On Charing Cross Road in London, the Leaky Cauldron is a shabby pub and inn that serves as the entrance to Diagon Alley, invisible to the Muggle world. The rear doorway of the pub opens into a courtyard enclosed by a brick wall, and a particular brick must be tapped three times by a magic-user in order to access Diagon Alley.
Numerous locations within Diagon Alley are notable in the series:
Diagon Alley was first featured in Harry Potter and the Philosopher's Stone. It is also a location in video game adaptations such as Harry Potter: Hogwarts Mystery, Harry Potter: Magic Awakened, and Lego Harry Potter: Years 1–4. The Lego Group released a Diagon Alley themed Lego set in 2020 and another in 2025. A Diagon Alley board game was released in 2001.
Several fan adaptions of Diagon Alley have been made. Some notable examples include a pop up Diagon Alley in Sykesville, Maryland, a Diagon Alley-themed Christmas display in Austin, Texas, and a pop-up Diagon Alley in the Changi Airport.
A rebuilt version of the original Diagon Alley set is currently in the Warner Bros. Leavesden Studio Tour.
A real-world version of Diagon Alley was unveiled at Universal Studios Florida in 2014. The attraction was estimated to cost Universal approximately $400 million (equivalent to $521,000,000 in 2024). In the week preceding the announcement of the attraction, The Tonight Show Starring Jimmy Fallon was used to promote the Harry Potter franchise and Universal Resorts. After the release of Diagon Alley, Jimmy Fallon moved his show to Universal. Fallon brought Pitbull and Jennifer Lopez as guest stars for the episodes filmed at Universal. The creation of Diagon Alley was achieved by dismantling a Jaws attraction.