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Grupo Multimedios

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Grupo Multimedios

Grupo Firmas Globales (Legally registered as Multimedios S.A. de C.V.) is a Mexican media conglomerate with holdings in broadcast television, radio, publishing and entertainment.

The company is headquartered in Monterrey.

Multimedios was founded in 1940 when Jesús Dionisio González acquired Monterrey radio station XEX, where he had formerly worked, for 12,500 pesos. After World War II, the Mexican government requested the XEX callsign to build a national clear-channel station, and González selected the XEAW call letters, which had formerly belonged to a station in Reynosa, Tamaulipas. In the 1950s, the group became known as Organización Estrellas de Oro ("Gold Stars Organization"), which in the 1990s changed its name to Multimedios Estrellas de Oro and later Grupo Multimedios.

Multimedios entered the television business in 1968 when it launched XHAW-TV channel 12 in Monterrey. Further expansion would come in the 1980s and 1990s when the federal government made available dozens of new radio and TV stations, leading to Multimedios establishing a broadcast presence in cities including Tijuana, Chihuahua, and Tampico.

Multimedios owns 37 radio stations and operates another five. The station portfolio is primarily concentrated in northeastern Mexico, including 14 stations in Monterrey; through a combination of acquisitions, operating agreements and stations won in the IFT-4 auction of 2017, Multimedios has increased its presence in the state of Veracruz and in western and central Mexico. In addition, Multimedios owns three radio stations in Costa Rica, which it acquired in 2018 in its purchase of Grupo Latino de Radiodifusión from PRISA and Grupo Nación, and Top Radio 97.2 in Madrid.

Multimedios entered the television business in 1968 when it launched XHAW-TV channel 12 in Monterrey. In the 1980s and 1990s, the television network expanded to a regional footprint centered on the states of Coahuila, Nuevo León and Tamaulipas. In the IFT-6 station auction of 2017, Multimedios obtained six additional concessions for television stations in Mexico City, Guadalajara, Puebla, Ciudad Juárez, Durango and Monclova, representing a major expansion into central Mexico.

On July 29, 2017, Multimedios launched a separate television channel in Costa Rica, on channel 44, through a licensing agreement with the Fundación Internacional de las Américas.

Additionally, Multimedios owns cable news channel Milenio Televisión, which shares resources with its Milenio newspaper.

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