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Guccio Gucci

Guccio Giovanbattista Giacinto Dario Maria Gucci (pronounced [ˈɡuttʃo ˈɡuttʃi]; 26 March 1881 – 2 January 1953) was an Italian businessman and fashion designer and founder of the fashion house Gucci.

Guccio Gucci was born in Florence, Tuscany, on 26 March 1881. He was the son of Tuscan parents, Gabriello Gucci, a leather craftsman from San Miniato, and Elena Santini, from Lastra a Signa.

As a teenager, in 1899, Guccio Gucci worked at the Savoy Hotel in London. Little is known about his early life circumstances and what influenced his move to London. Gucci was inspired by the elegant upper-class hotel guests and by luggage companies such as H. J. Cave & Sons. He returned to Florence and started making luxury luggage and accessories. He initially worked for the Italian luggage brand Franzi, where he gained experience in leather craftsmanship before establishing his own business.

In 1921, he founded the House of Gucci in Florence on Via della Vigna Nuova as a small family-owned leather shop. He began selling saddles, leather bags and other accessories to horsemen in the 1920s. During the 1930s League of Nations sanctions on Italy, which led to leather shortages, he innovated by developing a specially-woven hemp fabric from Naples. In 1938, Gucci expanded his business to a second location in Rome at the insistence of his son Aldo. His one-man business eventually turned into a family business when his sons joined the company. Aldo, the eldest son who joined in 1925, proved particularly innovative in developing new products, including the company's first pigskin bag.

In 1947, responding to post-war material scarcity, Gucci created the Bamboo Bag, using lightweight bamboo for handles, which became one of the brand's signature designs.

In 1951, Gucci opened their store in Milan. He wanted to keep the business small, and for nearly the entirety of his life, the company remained only in Italy. Two weeks before Guccio Gucci's death, the New York Gucci boutique was opened by his sons Aldo, Rodolfo, and Vasco.

Gucci died on 2 January 1953 in Milan. After his death, the business was left to his four remaining sons. With the change in leadership the Gucci brand expanded to opening international locations and a diversification of product line.

The Gucci Museum (also called Gucci Garden) in Florence, is a fashion museum centered around the history of the company and Guccio Gucci.

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Italian businessman and fashion designer, founder of Gucci (1881–1953)
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