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Guideposts is a spiritual non-profit organization publishing inspirational magazines, books and online material. Founded in 1945 by Norman Vincent Peale, Raymond Thornburg, and Peale's wife, Ruth Stafford Peale[1] with just one inaugural magazine, Guideposts has since grown to publish annual devotionals, books about faith, Christian novels, periodicals and a website.[2]

Key Information

The Guideposts organization is currently headquartered in Danbury, Connecticut, with additional offices in New York City.

The Guideposts magazine

[edit]

The March 1945 issue of Guideposts magazine[3] was distributed to 10,000 households. There were four short articles, one for each week of the month. That inaugural issue contained a story by a World War I Ace, Eddie Rickenbacker, entitled I Believe In Prayer, which told of a plane crash during World War II that left eight men, in three life rafts, stranded on the Pacific Ocean.[4]

Although a fire destroyed the magazine's circulation files in 1947, the publication was saved thanks to publicity from radio broadcaster Lowell Thomas, and an article in Reader's Digest. By 1952, there were 500,000 subscribers to the magazine and in 2018 circulation was more than 2,000,000 subscribers and receivers of the outreach gifting programs in the United States. The magazine is non-denominational, avoids politics and controversy, and for many years did not accept advertising.[5]

Frequency of magazine issues

[edit]

For much of its history, Guideposts published twelve issues a year. Starting in 2019 the periodical was published ten times a year, with the June/July and December/January issues being two-month editions.[6] Starting with the June/July 2021 issue Guideposts became a bimonthly magazine, with six issues being published each year. Each issue was expanded to 100 pages, an increase of 30 pages from earlier issues.[7]

Other Guideposts publications and website content

[edit]

In addition to Guideposts there are now five other bi-monthly spiritual magazines, including Angels on Earth[8] and All God's Creatures.[9]

Guideposts publishes several genres of books, prayer guides, daily devotionals, and inspirational novels. The organization also provides daily devotions on their website.

Writing contests

[edit]

Guideposts sponsors two writing contests. The annual Guideposts Young Writers Contest awards scholarship funds to high school juniors and seniors whose personal stories are chosen for publication in the magazine.[10] The Guideposts Writers Workshop Contest, held every other year, offers winners a free writing clinic with established authors in Rye, New York.

References

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Guideposts

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Guideposts is a founded in 1945 by Dr. , author of , and his wife, , with the mission to bring more faith, hope, and prayer into the world. The organization emphasizes positive thinking and spiritual wellbeing, drawing from Peale's philosophy to affirm the positive, unite communities, and support individuals in their daily challenges. Since its inception, Guideposts has grown into a multifaceted ministry, producing a wide array of inspirational content that connects faith-filled values to everyday life. It publishes the flagship Guideposts magazine, which features true first-person stories of hope and resilience in a digest-sized format, alongside titles such as Angels on Earth and Daily Guideposts devotionals. Additional offerings include books (both fiction and non-fiction), Bibles, planners, greeting cards, music, videos, and children's products, all available through its online shop to promote gratitude, purpose, forgiveness, and connection. Beyond publications, Guideposts operates extensive outreach programs to deliver encouragement to underserved groups, including active , veterans, and their families. Through its Military Outreach, the organization distributes over 1 million booklets, 700,000 magazines, and thousands of cards annually to bases, hospitals, and care packages worldwide, partnering with groups like Operation Gratitude to foster spiritual endurance and reduce fear among service members. It also provides free inspirational resources to prisons via networks and supports seniors and others facing illness or hardship through targeted booklets and initiatives, reaching more than 1.4 million people yearly with messages of reassurance and positive living.

History

Founding

Guideposts was founded in 1945 in by , a prominent minister and author; his wife, ; and businessman Raymond Thornburg. The initiative drew from Peale's philosophy of positive thinking, as outlined in his later work , and addressed the post-World War II demand for uplifting content to foster hope and resilience amid societal recovery. The inaugural issue of Guideposts magazine appeared in March 1945, distributed to 10,000 households as a modest four-page leaflet. This debut edition highlighted personal testimonies of faith, including a lead story by flying ace recounting his 1942 survival of a plane crash in the , where sustained him and his crew during 24 days adrift on life rafts. From its outset, Guideposts emphasized , faith-based narratives focused on everyday spiritual experiences, deliberately excluding advertising to uphold the publication's purity and inspirational intent. Organized as a non-profit spiritual entity, it sought to empower individuals to integrate practically into their lives, free from commercial influences.

Growth and Milestones

Following its founding in 1945, Guideposts experienced rapid subscriber growth for its flagship magazine, reaching 500,000 subscribers by 1952. Circulation continued to expand significantly, peaking at over 4.5 million in the mid-1980s as the broadened its reach through inspirational . By 2018, the magazine's circulation had stabilized at around 2 million subscribers, reflecting adaptations to changing media landscapes while maintaining a core audience seeking faith-based encouragement. Key milestones marked Guideposts' evolution, including its 75th anniversary in 2020, which highlighted seven decades of disseminating messages of hope amid global challenges. The organization relocated its headquarters from New York City to Danbury, Connecticut, in 2010, consolidating operations in a new facility to support ongoing expansion. During the 1950s and 1960s, Guideposts introduced additional publications, such as early devotionals that extended its inspirational format beyond the monthly magazine. Peale's bestselling book The Power of Positive Thinking, published in 1952 by Prentice-Hall, significantly boosted the magazine's circulation from around 200,000 to over 500,000 subscribers by 1953. Recent updates reflect Guideposts' adaptation to modern publishing trends: in 2019, the magazine reduced its frequency from 12 issues annually to 10, combining select months into double editions. This was followed by a further shift to 6 bimonthly issues starting with the June/July 2021 edition, each expanded to a 100-page format for deeper . Throughout its , Guideposts has influenced American culture by providing inspirational content during pivotal events, including personal accounts of resilience amid the and stories of survival and faith in the wake of the September 11, 2001, attacks.

Organizational Overview

Mission and Structure

Guideposts operates as a non-profit dedicated to inspiring individuals to apply , , and positive thinking to overcome life's challenges, rooted in non-denominational Christian principles that emphasize the as the inspired Word of , the , and the power of . Its core purpose is to create a world filled with by sharing uplifting stories, prayer resources, and spiritual encouragement that affirm positivity, unite people across differences, and support personal spiritual journeys. Established as a non-profit since its inception in , Guideposts sustains its operations through subscriptions, book and product sales, and donor contributions. This funding model aligns with its spiritual mission, prioritizing encouragement and upliftment over profit, as evidenced by its status as a church corporation exempt from certain IRS filings. The organization's structure is governed by a board of trustees, chaired by Wilma Jordan, with principal officer John Temple overseeing operations. It includes dedicated editorial teams responsible for developing publications, alongside specialized departments handling outreach programs, prayer networks, and digital media initiatives. Headquartered in , Guideposts employs around 51-200 staff members to execute its mission. Financially, Guideposts reports revenue primarily from donations and related fundraising activities, with its 2022 annual report indicating total income of approximately $6 million, including $2.4 million from direct mail and $1.6 million from major gifts, while expenses emphasized inspirational content creation at $2.7 million. This overview underscores the organization's commitment to spiritual impact, reaching over 8 million readers annually through magazines and books, rather than commercial expansion. As of 2025, Guideposts is expanding its digital presence, including apps and , with a vision to reach 17 million people—5% of the U.S. population—by 2031. In line with its unifying ethos, Guideposts commits to inclusivity by producing content accessible to individuals of diverse faiths and backgrounds, meeting people at various stages of their spiritual paths while centering on broadly inspirational themes of and resilience.

Leadership

Guideposts was co-founded in 1945 by , a prominent minister and author known for popularizing positive thinking, who served as its long-time and shaped the organization's content around themes of positivity, faith, and personal empowerment. Peale emphasized principles in Guideposts' publications, drawing from his seminal work to inspire readers through real-life stories of overcoming adversity. Ruth Stafford Peale, Norman's wife and co-founder, played a pivotal role in establishing Guideposts, contributing to its early operations and advocating for inspirational narratives, particularly those highlighting women's experiences and spiritual growth. She later served as chair of the Guideposts board, guiding the organization toward sustaining its mission of spiritual outreach amid evolving challenges. Raymond Thornburg, a businessman from Pawling, New York, joined the Peales as a co-founder and initial business manager, providing essential financial and operational support to launch the organization with limited resources. Since 2013, John Temple has served as President and CEO, leading Guideposts through significant modernization efforts, including digital platform expansions, the launch of new magazines like Mornings with Jesus in 2015, and a comprehensive format reimagining in 2021 to enhance accessibility and engagement. Recent board leadership, exemplified by figures like Wilma H. Jordan, who has chaired the board since at least the organization's 75th anniversary in 2020, has emphasized non-profit sustainability through strategic oversight of outreach programs and financial health. Guideposts' leadership has evolved from a family-led initiative in the , dominated by the Peales' personal vision, to a professional management structure in the , enabling broader multimedia adaptations while preserving its core commitment to inspirational integrity.

Core Publications

Guideposts Magazine

Guideposts Magazine is the flagship publication of Guideposts, featuring true first-person narratives that highlight how helps individuals overcome adversity, embrace positive living, and experience and . The magazine avoids fiction, essays, sermons, or any denominational , instead emphasizing personal stories of spiritual growth applicable to , such as navigating relationships, life transitions like job loss or , and encounters with divine intervention. These accounts aim to inspire readers by showcasing ordinary people transformed through , often in subtle yet profound ways. Since its reimagining in , the magazine has adopted a digest-sized format measuring 5-1/4” x 7-1/4”, with each bimonthly issue comprising at least 100 pages, published six times a year in combined months like January/February and October/November. This schedule, which reduced frequency from ten issues annually to six, allows for expanded content including photo essays and improved visuals on higher-quality paper. Originally adhering to a strict no-advertising policy for over 55 years to maintain its inspirational focus, the magazine now incorporates limited inspirational advertisements without significantly increasing ad volume. Writers are encouraged to submit personal narratives of 1,200–1,500 words via , with payment offered upon acceptance. Signature elements include regular columns such as "Mysterious Ways" for miracle stories, "Someone Cares" for uplifting correspondences, "The Up Side" for positive perspectives, and devotional features drawing on scripture and prayer. The magazine has also spotlighted celebrity faith journeys, including multiple features on evangelist exploring themes like angelic encounters and biblical faith. It is available in both print and digital formats through platforms like Zinio.

Specialized Magazines

Guideposts publishes several specialized magazines that cater to niche audiences seeking inspiration through themed stories of , , and everyday wonders. These publications extend the organization's mission by focusing on specific aspects of spiritual experience, such as angelic interventions, divine coincidences, and connections with , while maintaining the core emphasis on true, personal narratives. One of the earliest specialized titles is Angels on Earth, a bimonthly launched in 1998 that explores accounts of angelic encounters and modern-day . Published six times a year, it features stories intended to affirm the presence of divine messengers in contemporary life, drawing from reader submissions and editorial curation to highlight themes of protection, guidance, and awe-inspiring events. In 2012, Guideposts introduced Mysterious Ways, a bimonthly publication dedicated to narratives of coincidences, synchronicities, and subtle divine interventions that suggest a guiding hand in ordinary circumstances. The magazine emphasized unexpected occurrences that readers interpret as spiritual signs, evolving from a popular column in the flagship Guideposts to a standalone title that resonated with those intrigued by the interplay of faith and serendipity. It was discontinued around 2023. Targeting animal enthusiasts, All God's Creatures debuted in 2016 during the leadership of CEO John Temple, offering faith-based stories centered on pets, wildlife, and the spiritual lessons derived from human-animal bonds. This bimonthly magazine portrays creatures as conduits for God's love and healing, with contributions that blend veterinary insights, adoption tales, and reflections on stewardship over nature. Mornings with Jesus, launched in , is a devotional that provides uplifting glimpses into ' lives, bringing scriptures to life through personal stories and reflections to foster a closer relationship with . Published bimonthly, it includes contributions aimed at daily spiritual encouragement. 60 Days of Prayer offers daily devotions and prayers in magazine format, focusing on structured spiritual practices for personal growth and connection. Strength & Grace targets caregivers with prayers and inspirational stories emphasizing resilience, faith, and support in challenging circumstances. Historically, Guideposts also ventured into youth-oriented publications like Guideposts Sweet 16, a bimonthly for teenage girls aged 11-17 that ran from the early until its discontinuation around , focusing on relatable faith stories, personal growth, and teen-specific inspirations. Though no longer active, it represented an effort to engage younger demographics with themed content. As of 2025, Guideposts maintains five active specialized magazines: Angels on Earth, All God's Creatures, Mornings with , 60 Days of Prayer, and Strength & Grace, reflecting a strategic emphasis on diverse spiritual niches amid evolving print media landscapes.

Additional Publications and Media

Books and Devotionals

Guideposts Books, the publishing arm of the organization, has produced a wide array of inspirational literature since the 1950s, emphasizing themes of faith, hope, and personal growth through true stories and spiritual reflections. These works are distributed primarily through direct mail to subscribers and retail channels, including partnerships with publishers like Zondervan for broader market access. In January 2025, Guideposts entered a distribution agreement with Baker & Taylor Publisher Services to handle sales and distribution of its titles. The catalog includes several key categories of books. Inspirational anthologies compile short, uplifting narratives drawn from everyday experiences, such as The Best of Guideposts: A Collection of Stories from America's Favorite Inspirational Magazine, which features over fifty true stories of faith and forgiveness. Mystery series, like Mystery and the Minister's Wife, blend suspense with Christian values; this multi-author series, spanning more than 25 titles, follows pastoral characters solving crimes in small-town settings while exploring moral dilemmas. Faith-based fiction is represented by series such as Tales from Grace Chapel Inn, a 55-volume collection by various authors that centers on three sisters managing an inn in a quaint Vermont town, weaving tales of community, redemption, and divine intervention. Devotionals form a of Guideposts' output, offering structured spiritual guidance. Daily Guideposts, launched in 1977 as an annual edition, provides 365 concise readings—each comprising a verse, a true personal story, and a —designed for daily reflection to foster and resilience. Renamed Walking in Grace in 2023, it continues this format, with recent editions like the 2025 volume emphasizing drawing closer to amid life's challenges. The Extraordinary Answers to Prayer series compiles true accounts of , spanning multiple volumes such as Praying from the Heart and Praying Together, each highlighting moments of divine intervention through reader-submitted narratives. Recent devotional releases for 2024 and 2025, including Mornings with Jesus 2025 and titles focused on and resilience, incorporate stories and reflections to build emotional and spiritual strength, often addressing contemporary issues like adversity and . Many Guideposts books stem from collaborations, particularly with influential figures in positive thinking. Founder contributed to and edited early anthologies, such as The Guideposts Anthology, adapting true stories into extended inspirational formats that align with his philosophy from . These works often expand magazine submissions into book-length explorations of in action, prioritizing authentic testimonies over fictional invention. Since the 1950s, Guideposts has released hundreds of titles, with annual output reaching around 30 books in recent decades, including 41 new releases planned for 2025 alone. Sales have been substantial, with over 20 million copies of Daily Guideposts sold historically and total annual book sales exceeding 5.7 million units across direct and retail channels as of 2010. As a nonprofit, these revenues support outreach programs, distributing free inspirational materials to millions in need. Guideposts also offers other inspirational products through its online shop, including Bibles, devotional planners, greeting cards, music, videos, and children's books and activity sets, all designed to promote spiritual growth and positive living.

Website and Digital Content

Guideposts maintains a robust online presence through its official website, guideposts.org, which serves as a central hub for inspirational content rooted in and positive thinking. The site features sections dedicated to daily devotions, providing short, reflective readings to start or end the day; inspiring stories of personal triumphs and spiritual growth; resources, including guides and requests; and specialized content on angels and , showcasing accounts of extraordinary events. Complementing the website, Guideposts offers various digital formats that extend its print publications into interactive media. E-magazines are available through platforms such as Readly, , Zinio, and the , allowing users to download issues instantly with features like searchable text, note-taking, and bookmarks. Newsletters deliver curated inspiration directly to inboxes, covering topics like enrichment, mind-body-spirit wellness, and practical advice, with options to subscribe for regular updates. Additionally, the organization produces podcasts and videos focused on faith-based themes, including previews and uplifting narratives shared via and channels. Content on the website is updated frequently, with new daily devotions and fresh articles added regularly, alongside archives of magazine stories for on-demand access. The online shop facilitates digital subscriptions, priced at $19.97 for a one-year term (six issues) or $34.97 for two years, enabling seamless delivery to devices. User engagement is fostered through interactive elements, such as submission portals for personal stories to potentially feature in publications, donation options supporting the nonprofit's mission, and mobile-optimized devotionals for convenient access on smartphones and tablets. These features build a community around shared experiences of hope and resilience, extending the inspirational reach of Guideposts' longstanding magazine origins into the digital realm.

Community Engagement

Writing Contests

Guideposts sponsors two prominent writing contests aimed at discovering and nurturing inspirational storytelling talent, with a focus on true personal narratives that highlight faith, hope, and positive life experiences. These contests align closely with the organization's core publications, such as Guideposts Magazine, by providing a structured pathway for submissions similar to regular magazine guidelines but with added opportunities for recognition and development. The Annual Young Writers Contest targets high school juniors and seniors, inviting them to submit first-person true stories of personal journeys or inspirational moments. Established in the late —the fifth annual edition appearing as early as 1969—this program awards scholarships to top entrants, with prizes ranging from $250 to $10,000 based on placement, and winning stories published in Guideposts Magazine. The contest typically accepts entries of 500 to 1,500 words, judged primarily on emotional resonance, authenticity, and the integration of elements that uplift readers. Deadlines fall in late fall, such as , allowing students to apply during the school year. Complementing this is the Biennial Writers Workshop Contest, conducted every even-numbered year since 1967 to foster emerging nonfiction writers. Open to adults seeking to craft inspirational content, it requires submissions of true stories in the 250- to 1,500-word range, evaluated for their heartfelt impact and spiritual depth. From approximately 5,000 annual entries, 15 finalists are selected to attend an all-expenses-paid week-long at Guideposts' headquarters in , where they receive hands-on training from editors and published authors on honing stories for publication. While the primary prize is the intensive clinic, select winners have historically received modest cash awards ranging from $250 to $5,000, alongside opportunities for immediate publication in Guideposts outlets. The 2024 edition, for instance, had a June deadline, with the next anticipated in 2026. Both contests emphasize unpublished, original true accounts that avoid , sermons, or , mirroring the submission standards for Guideposts Magazine. Over the decades, they have received tens of thousands of entries collectively, with historical winners frequently advancing to feature in the organization's magazines and books. This initiative has supported thousands of aspiring writers, launching careers for notable contributors whose work continues to appear in Guideposts publications and beyond.

Outreach Programs

Guideposts operates several outreach programs designed to provide spiritual support, inspirational resources, and community assistance beyond its publishing efforts. Central to these initiatives is the OurPrayer network, launched in the early as a key component of Guideposts' mission, a free service that connects individuals seeking with a global community of volunteers who offer intercessory . OurPrayer receives over 8 million requests annually, fostering a sense of communal and emotional upliftment through dedicated forums and volunteer . In the realm of educational and supportive , Guideposts partners with institutions such as hospitals, nursing homes, churches, and bases to distribute free devotionals and inspirational materials. These efforts include providing millions of booklets and magazines to those in need, such as hospitalized children via Comfort Kits and service members through targeted programs that deliver hope and resilience-building content. For instance, the Outreach initiative annually ships 700,000 copies of Guideposts magazine, over 1 million booklets, 53,000 copies of Daily Guideposts, and thousands of cards to active-duty personnel and veterans, emphasizing faith-based encouragement during challenging deployments or transitions (as of recent years). Donation-driven initiatives further extend Guideposts' impact through annual campaigns that fund resource distribution and volunteer-led events. These programs rely on non-profit contributions to sustain efforts like the creation and delivery of 1.3 million booklets to partners as of 2021–2022, including story-sharing gatherings that bring together participants for inspiration and mutual support. Such events, often supported by advisory groups like the Guideposts Cabinet, highlight personal testimonies to reinforce themes of hope and recovery. Recent expansions from 2020 to 2023 have emphasized digital outreach, particularly through apps addressing and . The Abide app, acquired by Guideposts in 2021, offers Bible-based meditations for stress relief and daily devotionals, attracting 2 million monthly listeners and accumulating 3 billion listening minutes as of 2022 for emotional and spiritual wellness. Complementing this, the SomeoneCares platform provides virtual support resources during crises like the , while grief-focused content on Guideposts.org ties inspirational stories to coping strategies. These digital tools integrate seamlessly with traditional outreach, enhancing accessibility for users seeking faith-centered support. Overall, Guideposts' outreach programs serve millions annually through these combined efforts, with distribution reaching over 3 million publications as of 2019–2020 and prayer support touching over 8 million individuals in recent years, all funded by donations to the non-profit organization. This scale underscores the programs' role in delivering practical inspiration to diverse communities facing adversity.

References

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