Gujarati cinema

Gujarati cinema, also known as Dhollywood, is the segment of Indian cinema, dedicated to the production of motion pictures in the Gujarati language widely spoken in the state of Gujarat. It is based in Ahmedabad. It is one of the major regional and vernacular film industries of the cinema of India, having produced more than one thousand films since its inception.

During the silent film era, many individuals in the industry were Gujaratis. The language-associated industry dates back to 1932, when the first Gujarati talkie, Narsinh Mehta, was released. Until the independence of India in 1947, only twelve Gujarati films were produced. There was a spurt in film production in the 1940s focused on saint, sati or dacoit stories as well as mythology and folktales. In the 1950s–1960s, the trend continued with the addition of films on literary works. In the 1970s, the Government of Gujarat announced a tax exemption and subsidies which resulted in an increase in the number of films, but the quality declined.

After flourishing through the 1960s–1980s, the industry saw a decline through 2000 when the number of new films dropped below twenty. The Gujarat state government announced a tax exemption again in 2005 which lasted until 2017. The industry has been partially revived in the 2010s due first to rural demand, and later to an influx of new technology and urban subjects in films. The state government announced a policy of incentives in 2016.

Bollywood, the sobriquet for the Hindi language film industry based in Mumbai (then called Bombay), inspired the nickname Dhollywood for the Gujarati film industry due to its profuse use of the dhol, a double-headed drum. It is also referred to as Gollywood, a portmanteau derived from Gujarat and Bollywood.

Even before the advent of talkies there were several silent films closely related to the Gujarati people and their culture, and many directors, producers and actors who were Gujarati and Parsi. Between 1913 and 1931 there were twenty leading film company and studios owned by Gujaratis—mostly in Bombay (now Mumbai)—and at least forty-four leading Gujarati directors.

The silent film Bilwamangal (also called Bhagat Soordas, 1919) was directed by Rustomji Dhotiwala, a Parsi Gujarati, based on a story by Gujarati writer Champshi Udeshi. This full-length (132 minutes, 12,000 feet (3,700 m)) film was produced by Elphinstone Bioscope Company of Calcutta (now Kolkata in West Bengal), and is considered Bengali. Suchet Singh established the Oriental Film Manufacturing Company of Bombay with the help of Hajimahamad Allarakha, an editor of the popular Gujarati magazine Visami Sadi, in 1919. The silent film Narsinh Mehta (1920), produced by Oriental, featured the Gujarati song "Vaishnav Jan To", which was sung by the audience and musicians in cinema halls with relevant scenes on screen.

Dwarkadas Sampat, an early Gujarati film producer, began his involvement with the film industry in Rajkot. He bought a projector and held film shows. He later established Patankar Friends & Company with S. N. Patankar for film productions. Raja Sriyal was the company's first film, but it was not released due to a defective print. Kach-Devyani (1920), directed by Patankar, featured garba dancing, marking the first appearance of Gujarati culture in films. Sampat later founded the Kohinoor Film Company. Kohinoor's first film, Sati Parvati (1920), which also depicted Gujarati culture, was directed by Vishnupant Divekar and featured Prabha, an actress from Rajkot, in the lead role of Parvati. Bhakta Vidur (1921), directed by Kanjibhai Rathod, was implicitly political: The film featured Sampat in the lead role of Vidur, who donned a Gandhi cap, an allusion to the Indian independence movement led by Mahatma Gandhi. The film had a Gujarati song sung by Vidur's wife, "Rudo Maro Rentiyo, Rentiyama Nikle Taar, Taare Taare Thay Bharatno Uddhar", referred to the spinning wheel (rentio) on the flag of the Indian National Congress at that time. It was the first film banned in India by British authorities. It was re-released in 1922 under the title Dharm Vijay. Pavagadhnu Patan (The Fall of Pavagadh, 1928) was directed by Nagendra Majumdar and produced by Indulal Yagnik. Yagnik was an independence activist who later headed the Mahagujarat movement demanding a separate Gujarat state. Yagnik produced ten films under various banners.

Kohinoor produced many films in the silent film era, including social problem films in a period dominated by mythological films. Katorabhar Khoon (1920) was its first social film. Manorama (1924) was directed by Homi Master and was based on Hridaya Triputi, an autobiographical poem by the Gujarati poet Kalapi. Gul-E-Bakavali (1924), written by Mohanlal G. Dave and directed by Rathod, ran successfully for fourteen weeks. Manilal Joshi, an experimental Gujarati director, directed Veer Abhimanyu (1922), which was produced by the Star Film Company, and later Prithvi Vallabh (1924) based on the novel by Gujarati author K. M. Munshi.