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Guvera
Guvera
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Guvera

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Guvera

Guvera is a music technology company and entertainment streaming service, focusing on music technology development, access to global streaming rights, and a legacy music services business model. Guvera was founded in 2008 by Claes Loberg. After pausing operations in 2017, Guvera relaunched in 2024 with new global partnerships and initiatives.

Guvera was initially funded by AMMA Private Investment out of Australia. Guvera raised about $50m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses.

Guvera was incorporated in 2008, and launched beta in Australia February 2010, and in the US March 2010. Guvera was initially released as a beta to a select group of users by invitation only. Guvera had agreements with music labels in the regions where the product was available, which allowed for legal free music streams.

In August 2011, Guvera appointed Phil Quartararo as its Global Head of Music. In September 2011 the comapany moved into new headquarters in The Rocket in Robina, Gold Coast, Australia. In March 2012, Guvera created a mobile platform and in December 2012 released mobile apps for IOS and Android in Australia. An iPad app was then released in August 2013. In March 2014 an agreement was signed with Lenovo to become its worldwide music partner, with Guvera's music streaming service pre-installed onto Lenovo mobile devices.

In January 2015 Guvera acquired Blinkbox Music from Tesco. It placed the company into administration in June 2015, having exhausted Blinkbox's financial reserves. The company had bought Blinkbox Music as part of an agreement with Tesco that it would pay its employees a higher rate of redundancy payment if the business failed, which it did not honour. In 2015 the company received a Gold award at the Asia App Design Awards.

In October 2015 the former employees of Blinkbox Music filed a £10m Employment Tribunal case against Guvera. The Tribunal awarded them £3.5m in damages, which Guvera appealed. The Employment Appeal Tribunal dismissed the appeal on 22 November 2017.

In May 2016 Guvera won an international Gold at the Global App Design Awards.

In June 2016 Guvera was blocked from a stockmarket listing. The company began operating in only 5 markets: Australia, India, Indonesia, Saudi Arabia, and the United Arab Emirates, and Darren Herft stepped down as CEO in July 2016, replaced by founder Claes Loberg.

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