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HeadCount

HeadCount is an American nonpartisan nonprofit organization that works with musicians to promote participation in democracy in the United States. It is one of the largest voter registration organizations, having registered over 1.7 million voters since launching in 2004. HeadCount started off registering voters at concerts before expanding to sporting events, community events and online.

The organization was co-founded in 2004 by Marc Brownstein, bass player for the popular electronic rock band The Disco Biscuits, and his friend Andy Bernstein, author of The Pharmer's Almanac, a series of books about Phish.

Since its inception, HeadCount has been largely volunteer-driven. It fields volunteer teams in most major U.S. cities. Each consists of a trained team leader who runs the local operations, and a cadre of volunteers. These teams then set up tables at concerts through which they register voters and disseminate information related to political issues and upcoming elections. This approach has allowed HeadCount to keep its operating costs low while reaching a very large number of people. In any given year, the organization sets up these tables at 500 to 1,500 concerts or more. Approximately 100,000 volunteers are active with HeadCount across the country.

As of 2014, it was also receiving support from more than 300 artists and celebrities tweeting out messages like #GoVote, some with the HeadCount logo.

In 2019, the Board of Directors included Grateful Dead guitarist Bob Weir, Marc Brownstein and Peter Shapiro as the new chairman of the board. Founder Andy Bernstein stepped down as executive director of the organization in 2023. Lucille Wenegieme currently serves as the Executive Director of the organization.

Some of HeadCount's higher-profile activity includes the release of public service announcements starring Jay-Z and Dave Matthews, a compilation album featuring Pearl Jam, Wilco and Phish, and various activities involving board member Bob Weir of the Grateful Dead.

I Am a Voter merged with HeadCount in 2024. I Am a Voter started in 2018, and their first partnership after the merger was 'Register a Friend Day' on June 4.

The Daily Show partnered with HeadCount to register voters while also promoting dog adoption.

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