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Heart East

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Heart East

Heart East is a regional radio station owned and operated by Global as part of the Heart network. It broadcast to the East of England from studios in Milton Keynes.

The station launched on 3 June 2019, following a merger of four Heart stations in Cambridgeshire, East Anglia, Essex and the Four Counties.

Under relaxed OFCOM requirements for local content on commercial radio, Heart East is permitted to share all programmes between ten licences located in the ITV Anglia broadcast region.

Previously, these licences broadcast separate stations:

By the early 1990s, these stations fell into the ownership of four regional radio groups, namely Chiltern Radio Network, the Essex FM Group, East Anglian Radio and Mid-Anglia Radio. Eventually, all four of these groups were brought by the GWR Group (later GCap Media), which was taken over by Global in 2008.

In 2009, nine of the stations were rebranded as part of the rollout of the Heart network across 29 local radio stations owned by Global. Hereward FM, Northants 96, Q103, Radio Broadland, Horizon Radio and SGR relaunched in January, followed by Essex FM in June. By this point, local programming had been reduced to ten hours on weekdays and four hours at weekends.

The exception was Ten-17, which was part of a separate Hit Music Network, combining its local output from Harlow with networked programming from Nottingham.

During the summer of 2010, Global merged the ten stations in the east of England to four - with Ten-17 closing and joining the Heart network as a result:

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