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Heinrich Nordhoff
Heinz Heinrich Nordhoff (6 January 1899 – 12 April 1968) was a German engineer who led the rebuilding of Volkswagen (VW) after World War II. He was featured on the cover of Time magazine on Feb. 15, 1954.
In 1948, Nordhoff accepted a British invitation to assume the directorship of VW, which had been revived as a functioning concern by the British under the direction of Ivan Hirst. Nordhoff subsequently guided the company to become the fourth largest automotive company at the time of his death in 1968.
Nordhoff was born in Hildesheim, the son of a banker. He graduated from the Technische Hochschule Charlottenburg, where he became a member of the Roman Catholic fraternity Askania-Burgundia.
Nordhoff died on April 12, 1968, from the effects of a heart attack sustained months earlier. He was survived by his wife, Charlotte (Fassunge) Nordhoff (1898-1988) and daughters Elisabeth (later Mrs. Ernst Piech, grandson of Ferdinand Porsche) and Barbara Nordhoff (Mrs. Dan Cantacuzino-Corneni, 1929-2022).
On his death, the Boston Globe described him as a shy, gentle man, an artist, music lover, naturalist, and hunter — who, having lived the equivalent of several years in the United States during his tenure with General Motors, spoke English like a native. At the time of his death, he lived in Wolfsburg, West Germany, the city noted for Volkswagen's then-largest production facility.
In 1927, Nordhoff began work for BMW working on aircraft engines.
In 1929 he went to work for Opel, where he gained experience of the automotive industry and, since the company had been acquired by General Motors not long before, of American practices in the field. He was rapidly promoted: in 1936 he was the Commercial-Technical director who presented the company's innovative new small car, the Kadett, to the public.
In 1942, with passenger car production much diminished on account of the war, he took over from Gerd Stieler von Heydekampf as Production Director at the company's flagship truck plant at Brandenburg.
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Heinrich Nordhoff
Heinz Heinrich Nordhoff (6 January 1899 – 12 April 1968) was a German engineer who led the rebuilding of Volkswagen (VW) after World War II. He was featured on the cover of Time magazine on Feb. 15, 1954.
In 1948, Nordhoff accepted a British invitation to assume the directorship of VW, which had been revived as a functioning concern by the British under the direction of Ivan Hirst. Nordhoff subsequently guided the company to become the fourth largest automotive company at the time of his death in 1968.
Nordhoff was born in Hildesheim, the son of a banker. He graduated from the Technische Hochschule Charlottenburg, where he became a member of the Roman Catholic fraternity Askania-Burgundia.
Nordhoff died on April 12, 1968, from the effects of a heart attack sustained months earlier. He was survived by his wife, Charlotte (Fassunge) Nordhoff (1898-1988) and daughters Elisabeth (later Mrs. Ernst Piech, grandson of Ferdinand Porsche) and Barbara Nordhoff (Mrs. Dan Cantacuzino-Corneni, 1929-2022).
On his death, the Boston Globe described him as a shy, gentle man, an artist, music lover, naturalist, and hunter — who, having lived the equivalent of several years in the United States during his tenure with General Motors, spoke English like a native. At the time of his death, he lived in Wolfsburg, West Germany, the city noted for Volkswagen's then-largest production facility.
In 1927, Nordhoff began work for BMW working on aircraft engines.
In 1929 he went to work for Opel, where he gained experience of the automotive industry and, since the company had been acquired by General Motors not long before, of American practices in the field. He was rapidly promoted: in 1936 he was the Commercial-Technical director who presented the company's innovative new small car, the Kadett, to the public.
In 1942, with passenger car production much diminished on account of the war, he took over from Gerd Stieler von Heydekampf as Production Director at the company's flagship truck plant at Brandenburg.