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Hello Sunshine (company)
Hello Sunshine is an American media company founded by actress Reese Witherspoon and Strand Equity founder and managing partner Seth Rodsky in 2016.
In 2000, Witherspoon founded production company Type A Films, which she merged with Bruna Papandrea's Make Movies banner to create a new production company entitled Pacific Standard in 2012. Together, they produced the Oscar-nominated films Gone Girl and Wild, and the HBO drama series Big Little Lies. In 2016, Witherspoon and Papandrea split up, with Witherspoon gaining full control over the company.
In November 2016, Witherspoon and Seth Rodsky formed Hello Sunshine as a joint venture with Otter Media, the joint venture between media executive Peter Chernin's The Chernin Group and AT&T, with a focus on telling female-driven stories on film, TV and digital platforms. The company hired media and tech industry executive Kerry Tucker to lead as CEO. Sarah Harden replaced Tucker as CEO the next year. In March 2017, Lauren Levy Neustadter was appointed Head of Film and Television. She has since been promoted to President of Film and TV.
Pacific Standard, the production company Witherspoon co-founded with Bruna Papandrea in 2012, is now a subsidiary of Hello Sunshine.
In addition to producing content, Hello Sunshine also curates a book club called Reese's Book Club x Hello Sunshine. Witherspoon announces a new book pick every month on her Instagram and the book club is aimed to bring women's stories forward. The book club has over 3 million followers on Instagram, and more than 70,000 followers on Facebook. Hello Sunshine also had a Filmmaker Lab to teach 20 girls aged 13–18 the art of film making.
On July 10, 2018, its co-owner, AT&T, through its communications division, announced the launch of a Hello Sunshine-branded cable and satellite television channel, Hello Sunshine Channel, which will be focused on women, similar to Oprah Winfrey Network.
On social media platforms Facebook Watch and IGTV, Hello Sunshine has released three short-form unscripted series focussing on female successes. In April 2018, Hello Sunshine launched the podcast How It Is, hosted by American actress Diane Guerrero. A second season of the podcast launched in October 2018. In November 2018, the third season of How It Is premiered with Kelly McCreary taking over as host.
In July 2018, Hello Sunshine launched the talk show Shine On with Reese on DirecTV hosted by Witherspoon in her first unscripted series. The show presents one-on-one interviews between Witherspoon and various female guests focussing on how they achieved their dreams.
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Hello Sunshine (company)
Hello Sunshine is an American media company founded by actress Reese Witherspoon and Strand Equity founder and managing partner Seth Rodsky in 2016.
In 2000, Witherspoon founded production company Type A Films, which she merged with Bruna Papandrea's Make Movies banner to create a new production company entitled Pacific Standard in 2012. Together, they produced the Oscar-nominated films Gone Girl and Wild, and the HBO drama series Big Little Lies. In 2016, Witherspoon and Papandrea split up, with Witherspoon gaining full control over the company.
In November 2016, Witherspoon and Seth Rodsky formed Hello Sunshine as a joint venture with Otter Media, the joint venture between media executive Peter Chernin's The Chernin Group and AT&T, with a focus on telling female-driven stories on film, TV and digital platforms. The company hired media and tech industry executive Kerry Tucker to lead as CEO. Sarah Harden replaced Tucker as CEO the next year. In March 2017, Lauren Levy Neustadter was appointed Head of Film and Television. She has since been promoted to President of Film and TV.
Pacific Standard, the production company Witherspoon co-founded with Bruna Papandrea in 2012, is now a subsidiary of Hello Sunshine.
In addition to producing content, Hello Sunshine also curates a book club called Reese's Book Club x Hello Sunshine. Witherspoon announces a new book pick every month on her Instagram and the book club is aimed to bring women's stories forward. The book club has over 3 million followers on Instagram, and more than 70,000 followers on Facebook. Hello Sunshine also had a Filmmaker Lab to teach 20 girls aged 13–18 the art of film making.
On July 10, 2018, its co-owner, AT&T, through its communications division, announced the launch of a Hello Sunshine-branded cable and satellite television channel, Hello Sunshine Channel, which will be focused on women, similar to Oprah Winfrey Network.
On social media platforms Facebook Watch and IGTV, Hello Sunshine has released three short-form unscripted series focussing on female successes. In April 2018, Hello Sunshine launched the podcast How It Is, hosted by American actress Diane Guerrero. A second season of the podcast launched in October 2018. In November 2018, the third season of How It Is premiered with Kelly McCreary taking over as host.
In July 2018, Hello Sunshine launched the talk show Shine On with Reese on DirecTV hosted by Witherspoon in her first unscripted series. The show presents one-on-one interviews between Witherspoon and various female guests focussing on how they achieved their dreams.