Hinata Hyuga (Japanese: 日向 ヒナタ, Hepburn: Hyūga Hinata) is a fictional character in the anime and manga Naruto, created by Masashi Kishimoto. Hinata is a beautiful kunoichi and the former heiress of the Hyūga clan from the fictional village of Konoha. She is also a member of Team Kurenai, which consists of herself, Kiba Inuzuka with his ninja dog — Akamaru, Shino Aburame, and team leader Kurenai Yuhi. At the start of the series, Hinata has strong admiration toward the main protagonist — Naruto Uzumaki, which eventually turns into real love as the story progresses. Hinata has appeared several times in the series' feature films, most notably The Last: Naruto the Movie (2014), which revolves around her relationship with Naruto. She has also been present in other media related to the franchise, including video games, original video animations, and the manga and anime sequel Boruto: Naruto Next Generations (2016), in which she has become the mother of Naruto's three children (two biological, one adopted) and is now named Hinata Uzumaki (うずまき ヒナタ, Uzumaki Hinata).

In the making of the series, Kishimoto had decided Hinata would marry him; however, the plot regarding their romance was conceived by screenwriter Maruo Kyozuka. Hinata's design has been modified by Kishimoto throughout the franchise's story in order to fit the character's growth. She is voiced by Nana Mizuki in the original animated series and Stephanie Sheh in the English adaptations. Critical reception to the character has been mostly positive due to her actions in the series and her bigger role in The Last — her interactions with Naruto and her engagement in a conflict with the film's villain have been praised. Hinata has also been popular with the Naruto reader base, placing high in some polls. Merchandise based on Hinata have been released, including action figures, key chains and figurines and plushies.

In creating Hinata Hyuga, Masashi Kishimoto originally designed a sketch which was shown to one of his assistants. In this sketch, Hinata was not a ninja and instead wore a fashion dress. Kishimoto remarked he had created this design for fun, emphasizing that he wanted Hinata to have a different personality. Nonetheless, the final design changed drastically, with Hinata becoming a ninja and a modern girl at the same time.

In 2017, Kishimoto said in an interview that he had decided on Naruto Uzumaki and Hinata getting married from the early stages of the manga. He felt that their relationship was meant to be as Hinata had been supportive of Naruto since the beginning, even before Iruka Umino; however, this angered his wife, who wanted Naruto to end up with Sakura Haruno instead. As the character's popularity was increasing, Kishimoto decided that Hinata would have a bigger role in the final arc. As a result, he conceived the idea of killing Hinata's cousin, Neji Hyuga, in order for her to offer support to Naruto while being protected by Neji before his death. Animator Chengxi Huang behind multiple Naruto series took a liking to this couple ever since he started working in Naruto Shippuden, often aiming to draw scenes of the two and most notably a scene from the final arc when Hinata slaps Naruto to calm him following the death of Neji Hyuga. In the making of the film, he thanked Kishimoto for accepting to do The Last where the couple was explored furthermore. He later created a video which showed a nude Hinata and Naruto in bed together, posted to his work Instagram, but removed it after the video received fan backlash for being inappropriate for the demographic.

In the film The Last: Naruto the Movie (2014), Hinata knits a red scarf for Naruto. This was based on how Kishimoto's wife had actually once done for him, which brought laughs to the staff while developing the film. Screenwriter Maruo Kyozuka said he wanted to depict a love triangle between Naruto, Hinata, and Toneri Otsutsuki in The Last. Hinata's character was also developed in the film, with Kyozuka saying that she had to put aside her feelings for Naruto to accept Toneri's proposal so that she could rescue Hanabi Hyuga, her sister. Kishimoto felt embarrassment when it came to the romance in the film, stating that he was not sure if he would be able to look at the scene depicting Naruto and Hinata's kiss. Nevertheless, he felt a combination of satisfaction and sadness due to the couple's development, stating that he considered them his children.

For the series' Part II, Hinata was designed to look like a woman who is beautiful but avoids using make-up and is more focused on fighting. Hinata's appearance was altered when she became a young adult. The clothing she wore varied from girlish clothing to clothing that brought about an adult atmosphere. The character viewed being able to move her feet as important, so she wore clothes with low heels. To make her more like an adult woman, Kishimoto designed her with a strong image in mind. However, drawing Hinata with a pretty and feminine face was difficult, so he largely left the task to Tetsuya Nishio, who was in charge of aiding the author with the character designs. Also, he conceptualized her with a fixed design behind her waist so that her pouch would not get in the way. Different from always being embarrassed in front of Naruto, Hinata wore a languorous expression, which is characteristic of a woman that is deeply in love.

For the film Boruto: Naruto the Movie (2015) and the following projects, Hinata was further redesigned. Kishimoto made her hair shorter since it had become a hindrance for her due to her interactions with her growing children. Her clothes were created in order to fit her growth as a mature woman and mother while still retaining the fashion she likes.

Nana Mizuki, Hinata's Japanese voice actress, was surprised by the focus her character received. After seeing Hinata as a young adult, Mizuki commented that she was amazed by how womanly and mature Hinata had become. She expressed similar feelings regarding Hinata's interactions with Naruto's young adult self. The character's attributes such as her personality and her unwillingness to give up regardless of the situation were what made Mizuki like Hinata. Her favorite scene in the film was Naruto's love confession to Hinata. Mizuki was happy for what this meant to her character, but she did not enjoy the moment when Hinata took Toneri's side.