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Horatio Weisfeld

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Horatio Weisfeld

Horatio "Ray" Weisfeld is a writer/editor/publisher who co-founded mass-market comics magazines and developed other media properties. His creation of often irreverent commercial entertainment follows in the footsteps of his father, Irwin Weisfeld, a writer and manufacturer of ubiquitous mid-late '60s counterculture buttons.

In the early 1990s, Weisfeld co-founded and financed Bullet Comics, which published one of the first Manga influenced American comics: Greg Boone's RADREX. Weisfeld was also instrumental in helping his friend, artist Mark Beachum, set up Aja Blu Comix. Weisfeld then advised Brian Pulido in the formation of Chaos! Comics (Lady Death), one of the more successful independent comic publishers of the era.

In 1992, a former publisher of The New York Post hired Weisfeld to work on the startup of Her New York, a daily newspaper published from offices of New York's Trump Tower. Weisfeld became Newsroom Manager (and later assistant) to Editor-in-Chief Marsha Cohen (formerly of The New York Daily News) and Entertainment Editor Barbara Gordon (who wrote bestseller I'm Dancing as Fast as I Can).

In 1993, Weisfeld was named managing editor of Penthouse Comix, an ongoing section that ran in Penthouse Magazine. At Weisfeld's suggestion publisher Bob Guccione agreed to a plan that would allow Penthouse Comix to cherry pick art talent from competitors. This resulted in Penthouse Comix offering a per-page art rate to freelancers of $800, the largest ever established as a standard for comic book line art.

Penthouse Comix sections featured artwork by top comic book talent (Kevin Nowlan, Arthur Suydam, Adam Hughes, etc.). After the initial sections appeared, publisher Bob Guccione requested Penthouse Comix become its own stand alone magazine. The first issue of the 96-page stand alone Penthouse Comix appeared in the spring of 1994 and was an immediate success. It featured a number of characters originated by Weisfeld including Libby in the Lost World (co-created with artist Arthur Suydam), which became an international hit in foreign editions and prompted many additional installments of the series. Issues of American Penthouse Comix were published thereafter on a bi-monthly basis.

American Penthouse Comix published through 1998, producing thirty-five issues while inspiring Penthouse to publish two stand alone spinoff magazines (Penthouse Men's Adventure Comix and Penthouse Max). Penthouse Comix Magazine was licensed into many non-English markets. The Spanish edition of Penthouse Comix celebrated its 100th issue in 2010.

In 1997, rap mogul Russell Simmons struck a deal to develop an “urban” spin-off of Mad Magazine with Time/Warner Publishing. Weisfeld was recruited to develop editorial for Russell Simmons Presents B.A.D Magazine and eventually became Managing Editor. Film designer Floyd Hughes was named Art Director. Writers and artists on the project included Deborah Gregory (who later created Disney's Cheetah Girls), Arthur Suydam (who went to later fame with Marvel Zombies), Walter Moore, and others. The project was developed with the consistent involvement of DC Comics President and Mad Magazine Publisher Jenette Kahn. Warner publishing eventually decided that BAD was too edgy for America's newsstands and The project was re-conceived as an animation project for HBO and then disappeared into development hell. During the period in which Bad Magazine advanced, members of the Bad team also contributed to the initial development of Warner's Green Lantern (film) and Bad partner and co-editor, Danny Simmons was appointed by The New York Art's Council as chief budget liaison to The New York State Governor's Office.

In 1999, Weisfeld was named Managing Editor of another glossy comics magazine, Forbidden Zone. The publication was designed to present new trademark characters and compete with Heavy Metal Magazine on the newsstand. Forbidden Zone published only one issue but this was packed with top comic book and fantasy art talent: Simon Bisley, Richard Corben, Arthur Suydam, Joe Linsner, Larry Stroman, John Cebollero and others. Before the publication of the first issue, Forbidden Zone Magazine parent Galaxy Entertainment sank into (tech-bubble) financial trouble, halting work on the second issue.

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