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I Feel

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I Feel

I Feel (stylized in sentence case) is the sixth Korean extended play (eighth overall) by South Korean girl group (G)I-dle. It was released by Cube Entertainment digitally on May 15, 2023, and physically the following day. It consists of three physical versions: Cat, Butterfly, and Queen. The EP contains six tracks, including the pre-released video track "Allergy" and the lead single "Queencard". The group retains their reputation as a "self-produce" group by having three members Soyeon, Minnie, and Yuqi taking the lead in the album production.

The album conveys a message about self-esteem and confidence by discussing topics about finding self-confidence, loving, enjoying, and figuring out oneself as an adult, using a more light and comical style that has a less serious tone compared to the group's previous releases. Sonically, it experiments with a variety of genres such as pop rock, electro pop, pop ballad, and dream pop, with its songs incorporating newtro, rock, and minimalistic production. The album took the form of a High Teen, and a Y2K-inspired visual. It also marks the group's condition of "I" series, following I Love and I Never Die (2022).

I Feel received generally favorable reviews from music critics, who praised its catchy production, visuals, the less serious approach to its topics, and the members creative control over the production. Commercially, it debuted at number one on the Circle Chart, with over one million copies sold in its first week. The album also managed to reach the top forty in Belgium, Germany, Hungary, Japan, Scotland, Sweden, the United States, and the United Kingdom.

The album was supported by a pre-release music video for its second track, "Allergy", which peaked at number seven on Billboard Taiwan and at number 18 on the Circle Digital Chart. This was followed by the lead single "Queencard", which scored the group's third number one hit on said Chart. To promote the album, the group embarked on their second worldwide tour, I Am Free-ty World Tour, beginning in June 2023.

On April 18, 2023, Cube Entertainment announced the group's comeback on May 15 by releasing a video teaser with style resembling that of a trailer of a series. The video revealed the titles of the new songs as well as the credits. The announcement was also accompanied by a concept poster featuring a drawing of a Trump's queen card, with the letter 'G', representing the G in the group's name, engraved in the upper left corner of the poster instead of 'Q', in which means queen. In addition, phrases such as 'Top 10' at the top right and '(G)I-dle Original Series' at the bottom.

On April 24, the group released a teaser video which included the tracklist, revealing "Queencard" as the lead single. The following day, the group released five "casting board" teaser images. From April 26 to May 4, the group released a series of teasers and photos that narratives a story, which took the form of "High Teen", Mean Girls, and Y2K‐inspired visuals throughout the releases.

Beginning on April 26, the group released a character introduction video, inspired by the 2004 movie Mean Girls. On the same day, they released a "character map", an introduction to each character that was played by the members. On the following day April 27, the group released a video with the title "Spoiler Alert: [I feel] #Yuqi" that showcased snippets of the fourth track, "All Night". On April 28, the group released Shuhua's version of the spoiler video, which showcased snippets of the sixth track, "Peter Pan". The released video displays a storyline that is connected to the previous spoiler video.

On 29th, the group released five sets of the Queen concept images, consisting of three images for each member. On May 1, Minnie's version of the "Spoiler Alert" video was released, and it showcased snippets of the third track, "Lucid". The video shows references to the group previous release "Tomboy". On May 2, Miyeon's spoiler video was released with snippets of the fifth track, "Paradise". On May 3, the group released six Butterfly concept images. On May 4, Soyeon's spoiler video was released with snippets of the second track, "Allergy". On May 5, seven of the Cat concept images was released.

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