Imageon

Imageon (previously ATI Imageon) was a series of media coprocessors and mobile chipsets produced by ATI (later AMD) in 2002–2008, providing graphics acceleration and other multimedia features for handheld devices such as mobile phones and Personal Digital Assistants (PDAs). AMD later sold the Imageon mobile handheld graphics division to Qualcomm in 2009, where it was used exclusively inside their Snapdragon SoC processors under the Adreno brand name.

Many of the Imageon processors were simply camera, multimedia, and display ISP's. Most only provided basic acceleration for 2D graphics, photo, video and audio encoding and decoding. However, they still played an essential role in enabling broad adoption of multimedia (camera and video) capabilities in featurephones, having shipped over 100 million Imageon processors by the start of 2006, and 200 million by early 2007.

Since few of the early Imageon models offered full 3D hardware acceleration, ATI partnered with various middleware companies to offer software 3D rendering capabilities instead, such as the X-Forge 3D SDK produced by FatHammer, as used on the Symbian platform, and on the Tapwave Zodiac.

In 2006, ATI acquired BitBoys, adding additional talent and experience with vector graphics to their mobile and handheld graphics team.

After AMD's acquisition of ATI in 2006, AMD licensed their mobile graphics technology to Qualcomm in April 2007 who integrated it into their Snapdragon processor family under their Adreno brand name. AMD subsequently sold off the mobile handheld graphics division to Qualcomm in 2009 for $65M following an earlier sale of the Xilleon branch to Broadcom.

AMD retained the Imageon name and provided support for existing customers, although no future Imageon products were introduced. However, as a result of company restructuring, AMD divested the handheld chipset business starting from the second quarter of 2008, thus the line is deemed officially discontinued.

In total, the Imageon line-up was used in over 50 different mobile device models, and AMD claimed to have shipped nearly 250 million Imageon units to customers since 2003.

This was a display co-processor for handheld devices released in January 2002, offering both a 2D graphics engine and MPEG decoding support, supporting displays up to 320x240 (or 800x600 if additional RAM is provided). This processor was used in the Toshiba Pocket e740 to assist with video decoding, but required the use of specific software to provide a benefit.