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IndexNow

IndexNow is an open protocol that allows website owners to inform participating search engines directly whenever website content is ready for indexing. The system was introduced by Microsoft Bing and Yandex.

IndexNow was launched in October 2021 as a collaboration between Microsoft Bing and Yandex. The protocol was developed with the intention to make the web more efficient by enabling faster content discovery and minimizing server load caused by repeated web crawling.

In January 2022, the Bing Webmaster team created a plugin for Wordpress.

In July 2023, Naver, a prominent South Korean search engine, announced its support for the IndexNow protocol.

In September 2023, Wix.com, a website builder, announced a native integration that automatically submit URL updates to IndexNow by default, as content is published on each site.

Bing Webmaster Tools added dedicated "IndexNow Insights Report" to their toolset in March 2024.

In May 2025, native integrations with Shopify and Amazon (company) were announced as a means to manage shopping content by including Schema.org mark up in the IndexNow feed.

IndexNow is an open protocol. It operates at the application layer of the OSI model, as it enables communication between web servers (or content management systems) and search engines using HTTP requests to notify about content changes.

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