James William Middleton (born 15 April 1987) is a British entrepreneur who is the younger brother of Catherine, Princess of Wales.

Born in Reading, Berkshire, Middleton was educated at St Andrew's School, Pangbourne. He briefly attended the University of Edinburgh before dropping out and founding a cake-making business. Middleton began receiving media attention during his eldest sister's relationship with and subsequent marriage to Prince William. He is a mental health advocate and has spoken about his experiences with major depressive disorder. Middleton is also an ambassador for the Pets As Therapy charity.

James William Middleton was born on 15 April 1987 at the Royal Berkshire Hospital in Reading, the youngest child and only son of Michael Middleton (born 1949), a former British Airways flight dispatcher, and Carole Middleton (born 1955), a former flight attendant. His father came from a line of solicitors who lived in Leeds, West Yorkshire. His great-grandmother Olive Middleton was a member of the Lupton family, who were landed gentry. His mother's family were labourers and miners from County Durham. Shortly before his birth, Middleton's parents founded Party Pieces, a mail-order party supply company. His elder sisters are Catherine (born 1982) and Philippa (born 1983). The family lived in Bradfield Southend, Berkshire, before moving to the nearby village of Bucklebury in 1995. Middleton was educated at St Andrew's School, Pangbourne, and Marlborough College. In 2006, he attended the University of Edinburgh, studying environmental resources management before dropping out a year later.

Middleton's cake-making business, now defunct, was inspired by reading that a mother's baking is a highly evocative childhood memory. He supplied baking kits so home bakers would be able to get all the ingredients in one place for adventurous creations such as "football cakes". He started baking in the family kitchen and expanded into a freight container and converted barns. Themed birthday cake baking kits were distributed by his parents' company, Party Pieces.

Themed cakes were later provided for companies such as Jigsaw, 3 and Ralph Lauren. Middleton caused "shudders" at Buckingham Palace after taking part in a Hello magazine photoshoot for which he was commissioned to bake 21 cakes commemorating its 21st birthday, each iced with one of the magazine's front covers – amongst them, several members of the royal family, including Diana, Princess of Wales. The business won Smarta 100 and Haines Watts Young Entrepreneur awards. In April 2011, he registered three businesses: Nice Cakes, Nice Wine, and Nice Group London and planned to expand the Cake Kit Company. The Cake Kit Company was dissolved in 2015. In May 2020, Middleton launched Ella & Co, a mail order dog food company that offers freeze-dried, raw, organic dog food.

In 2013, Middleton and Andy Bell founded boomf, a company that makes personalised marshmallows and greeting cards. Middleton had previously founded Nice Cakes, which specialised in personalised cakes. Bell had previously founded Mint Digital, which created StickyGram (now Sticky9), an Instagram magnet company which sold to PhotoBox.

Boomf launched in November 2013 without mentioning Middleton's involvement, to allow for a low profile launch. In January 2014, Boomf announced Middleton's involvement, believing that it would be impossible to keep it secret long-term.

In 2014, Boomf raised over $1m and was backed by a number of angel investors, including Nick Jenkins, founder of Moonpig, Duncan Jennings and Matt Wheeler. Boomf shipped 2 tons of marshmallows in its first year and made £100,000 ($168,000) in sales in its first three months.