Jeffree Star Cosmetics

Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. The company was once estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen.

In 2022, the brand was estimated to have an annual revenue of $45 million, according to NeoReach. In 2023, the brand was estimated to have received $31.7 million for the year in revenue, according to Zawya.

The company was conceived by Star in 2013. Star terminated his music career and invested fully into the company. In November 2014, the cosmetics company launched a collection of 3 Velour liquid lipsticks. The company is co-owned by Star and his business partner Jeff Cohen, who was an early investor in the company.

The company produces lipsticks, concealers, setting powders, highlighters, lip products, jackets, and mirrors. The company randomly sells mystery boxes on their website, including a mini box, premium box, and deluxe box. Seven products—the "Androgyny" palette, the "Magic Star" setting powder and concealer, the "Velour Liquid Lipstick", the "Thirsty" palette, the "Liquid Frost" highlighter, and the "Blood Sugar" palette—were Cosmopolitan's favorite company products. Products sold by the company are vegan and cruelty-free.

In an interview for Nylon in April 2016, Star revealed the company's first eye shadow palette, titled "Beauty Killer", which was named after his only studio album. He also stated that he wanted to expand the company's products to include his "own moisturizer and foundation". Like the palette following it, it included 10 shades.

In January 2017, Star revealed another eye shadow palette, titled "Androgyny". It was released in March 2017. Star named the palette after his "theme [of] life", and colors featured in the palette dramatically changed. He also revealed a "skin frost highlighter palette". The company launched "The Star Family Collection" in October 2017. Some shade names were made from Star's pet Pomeranians.

In January 2018, Star revealed the "Blood Sugar" palette, which included 18 shades highlighting red tones. It was released on January 29(PR), and February 10 respectively in the company's lovesick collection. For the company's summer collection, Star revealed another palette titled "Thirsty".

In August 2018, the first East Coast location to carry the cosmetics line was a Morphe Cosmetics store in Paramus, New Jersey. In October 2018, the company started selling its products in Belgium and the Netherlands, followed by France in November.