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The Jetour brand was launched on January 22, 2018.[3] During the brand launch, the original Jetour X70 crossover SUV was also introduced, riding on a new chassis called the iPeL, or intelligent platform of e-network and lightweight.[6] Later in April during the 2018 Beijing Auto Show, Jetour introduced the Jetour X Electric Concept Car, which previewed the Jetour X90 crossover SUV.[7] The entire Jetour product range would also be no smaller than midsize segments, with options for 5, 6, or 7-seat configurations, while offering Internal combustion engine, fully electric, and plug-in hybrid.[8]
In July 2021, Yin Tongyue, chairman of Chery Holding Group announced that Jetour would be rebranded to Jetour Automobile, and will be "on an equal footing" with other brands under the group. The brand targeted to achieve an annual sales of 1 million vehicles by 2026.[9][4]
Logomark since 2023, used by the Jetour Shanhai product line in China
In November 2023, Jetour announced its new energy sub-brand called Jetour Shanhai (Chinese: 捷途山海; pinyin: Jiétú Shānhǎi; lit. 'mountain and seas'), which will consist of 8 plug-in hybrid products, including L6, TL, P-3, T-2, L9, L7 and others. The first model introduced was the Shanhai L9, based on the Jetour X90.[10]
In January 2024, the 1 millionth Jetour vehicle rolled off the production line, 65 months after the brand's establishment.[11]
Outside China, the Jetour brand is available in the Middle East,[12] the Philippines, Jamaica,[13] Georgia,[14] Russia,[15] Egypt,[16] Indonesia, Cambodia,[17] Malaysia[18] and some Latin American markets, such as Chile, the Dominican Republic,[19] Peru,[20] Uruguay,[21] Mexico,[22] Panama,[23] Ecuador[24], and African markets, such as South Africa[25], and Nigeria[26].
In April 2023, during the 2023 Manila International Auto Show, the Jetour brand was launched for the Philippine market.[14][27] The brand was launched in Russia in 2023.[15]
In April 2024, Jetour confirmed that it is preparing to produce right-hand drive vehicles to enter right-hand drive markets such as Indonesia and Malaysia.[28] In February 2025, United Motors launched Jetour vehicles in Pakistan, by introducing the Jetour Dashing and Jetour X70 Plus.[29] In April 2025, Jetour Auto Malaysia officially launched the Jetour Dashing in Malaysia.[30] The Jetour Dashing will be locally assembled in Malaysia.[31]
Kunlun is a car platform used by the Jetour Freedom, Jetour Traveller, Jetour Zongheng G700 and Jetour Dashing. It supports BEV, PHEV, EREV for SUVs, off-roaders, and pickup trucks.[42][43]
In April 2024, Jetour acquired a manufacturing plant from Soueast.[44] Located in Fuzhou, Fujian, it has an annual production capacity of 200,000 vehicles.[45][46]
^ ab"捷途汽车独立！是奇瑞不要了？还是翅膀硬了？" [Jetour Auto becomes independent! Does Chery no longer want it? Or has it become too independent?]. www.sohu.com. 2021-07-08. Retrieved 2024-09-26.
^"捷途汽车正式"独立"，2026年实现年销百万辆目标" [Jetour Auto officially becomes independent, aims to achieve annual sales of one million vehicles by 2026]. m.ne-time.cn. 2021-07-12. Retrieved 2024-09-26.
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