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Joe Weider
Josef Weider (/ˈwiːdər/; November 29, 1919 – March 23, 2013) was a Canadian publisher and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of Mr. Olympia, Ms. Olympia, and the Masters Olympia bodybuilding contests. He was the publisher of various bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness, and Shape, and the manufacturer of a line of fitness equipment and fitness supplements. In 2014, he was inducted into the International Sports Hall of Fame.
Weider was born in Montreal, Quebec, to Louis and Anna Weider, Jewish immigrants from Poland. Weider's unique accent displayed his old world roots, described by his nephew Eric as "somewhere between Yiddish, Canadian, old Polish...this Montreal kind of stew of accents." Weider began weight training in his teenage years in order to stand up to bullies, and participated in his first bodybuilding contest at the age of 17.
Weider published the first issue of Your Physique magazine in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.
Weider worked alongside his wife Betty, together authored books on bodybuilding. Joe and Ben together were the co-founders of the International Federation of BodyBuilders.
In 1968, the brothers brought Arnold Schwarzenegger to California.
The family founded Weider Nutrition in 1936, considered the first sports nutrition company. Now called Schiff Nutrition International, they were the creators of Tiger's Milk nutrition bars and related products, one of the earliest lines of sports foods. There are now two companies making supplements and bearing Weider's name - Weider Global Nutrition, and Weider Germany GmbH that is popular in Europe.
Weider published the first issue of Your Physique magazine in 1940. In 1953, it was renamed Muscle Builder magazine. The name changed again to Muscle & Fitness in 1980. Other magazines published by Weider's publishing empire included Mr. America, Muscle Power, Shape magazine, Fit Pregnancy, Men's Fitness, Living Fit, Prime Health and Fitness, Cooks, Senior Golfer, and Flex, in addition to the "skin magazines" Jem Magazine and Monsieur. The last two publications caused at least two clashes with obscenity laws. Weider has written numerous books, including The Weider System of Bodybuilding (1981), and co-wrote the 2006 biography Brothers Of Iron with Ben Weider. In 1983, Weider was named "Publisher of the Year" by The Periodical and Book Association. In 2003, his publication company, Weider Publications, was sold to American Media.
In 1972, Weider and his brother Ben found themselves the target of an investigation led by U.S. Postal inspectors. The investigation involved the claims regarding their nutritional supplement Weider Formula No. 7. The product was a weight-gainer that featured a young Arnold Schwarzenegger on the label. The actual claim centered on consumers being able to "gain a pound per day" in mass. Following an appeal wherein Schwarzenegger testified, Weider was forced to alter his marketing and claims. Also in 1972, Weider encountered legal problems for claims made in his booklet Be a Destructive Self-Defense Fighter in Just 12 Short Lessons.
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Joe Weider
Josef Weider (/ˈwiːdər/; November 29, 1919 – March 23, 2013) was a Canadian publisher and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of Mr. Olympia, Ms. Olympia, and the Masters Olympia bodybuilding contests. He was the publisher of various bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness, and Shape, and the manufacturer of a line of fitness equipment and fitness supplements. In 2014, he was inducted into the International Sports Hall of Fame.
Weider was born in Montreal, Quebec, to Louis and Anna Weider, Jewish immigrants from Poland. Weider's unique accent displayed his old world roots, described by his nephew Eric as "somewhere between Yiddish, Canadian, old Polish...this Montreal kind of stew of accents." Weider began weight training in his teenage years in order to stand up to bullies, and participated in his first bodybuilding contest at the age of 17.
Weider published the first issue of Your Physique magazine in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.
Weider worked alongside his wife Betty, together authored books on bodybuilding. Joe and Ben together were the co-founders of the International Federation of BodyBuilders.
In 1968, the brothers brought Arnold Schwarzenegger to California.
The family founded Weider Nutrition in 1936, considered the first sports nutrition company. Now called Schiff Nutrition International, they were the creators of Tiger's Milk nutrition bars and related products, one of the earliest lines of sports foods. There are now two companies making supplements and bearing Weider's name - Weider Global Nutrition, and Weider Germany GmbH that is popular in Europe.
Weider published the first issue of Your Physique magazine in 1940. In 1953, it was renamed Muscle Builder magazine. The name changed again to Muscle & Fitness in 1980. Other magazines published by Weider's publishing empire included Mr. America, Muscle Power, Shape magazine, Fit Pregnancy, Men's Fitness, Living Fit, Prime Health and Fitness, Cooks, Senior Golfer, and Flex, in addition to the "skin magazines" Jem Magazine and Monsieur. The last two publications caused at least two clashes with obscenity laws. Weider has written numerous books, including The Weider System of Bodybuilding (1981), and co-wrote the 2006 biography Brothers Of Iron with Ben Weider. In 1983, Weider was named "Publisher of the Year" by The Periodical and Book Association. In 2003, his publication company, Weider Publications, was sold to American Media.
In 1972, Weider and his brother Ben found themselves the target of an investigation led by U.S. Postal inspectors. The investigation involved the claims regarding their nutritional supplement Weider Formula No. 7. The product was a weight-gainer that featured a young Arnold Schwarzenegger on the label. The actual claim centered on consumers being able to "gain a pound per day" in mass. Following an appeal wherein Schwarzenegger testified, Weider was forced to alter his marketing and claims. Also in 1972, Weider encountered legal problems for claims made in his booklet Be a Destructive Self-Defense Fighter in Just 12 Short Lessons.