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Joelmir Beting
Joelmir José Beting (Tambaú, December 21, 1936 – São Paulo, November 29, 2012) was a Brazilian journalist, radio and TV anchorman, and an economics-specialized columnist. He was widely recognized for his ability to translate the harsh, confusing economical concepts (usually called by the jargon economês in Portuguese, meaning the economists' talking resembles a foreign language) into simple, easy to understand examples for the people in general.
His family came from the Westphalia region, Germany, to work in a farm in Limeira, São Paulo. Later they moved to Tambaú, another city in São Paulo, where Joelmir has born.
He started working as a low-waged farmworker (Portuguese: bóia fria) when he was 7 years old. Thanks to the efforts of Father Donizetti Tavares de Lima, he moved to São Paulo in 1955, following his advice to learn sociology and work as a journalist.
He attended the Social Sciences classes at the University of São Paulo and earned his undergraduate degree, aiming first to make a career as a teacher. His thesis was The adaptation of Northeast Brazilians' manpower in the auto industry, having Fernando Henrique Cardoso as one of his advisors.
While attending the university, he sought for jobs at radio stations and newspaper publishers, and succeeded to work for newspapers O Esporte and Diário Popular, and Rádio Panamericana (now Rádio Jovem Pan) as well, making sports journalism. However, he decided to quit the sports coverage after a soccer match between Sociedade Esportiva Palmeiras and Sport Club Corinthians Paulista. As a fanatic Palmeiras supporter, he manifested a biased behaviour during the play he was covering and decided to ask his dismissal after the game.
Due to his successful undergraduate thesis, he was invited in 1966 to become a columnist at Folha de S. Paulo newspaper, to edit a column about automobiles, specially the automotive industry. That was the chance for him to embrace the economics path on his career, being nominated in 1968 as editor of the economics' section. He started his daily column in that newspaper on January 7, 1970, being also distributed to more than 50 other newspapers throughout the country.
In 1970 he started to broadcast daily economical analysis on Rádio Jovem Pan and TV Record. He moved to Rede Bandeirantes in 1974, working in both radio and television stations. Alongside Salomão Ésper and José Paulo de Andrade, he joined the first team to air Jornal da Bandeirantes Gente, a daily radio program for Rádio Bandeirantes de São Paulo – AM 840 kHz.
In 1985 he left Rede Bandeirantes to work at Organizações Globo, especially TV Globo. He already was a columnist for O Globo since 1979. He also worked for Globo News channel and Rádio CBN.
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Joelmir Beting
Joelmir José Beting (Tambaú, December 21, 1936 – São Paulo, November 29, 2012) was a Brazilian journalist, radio and TV anchorman, and an economics-specialized columnist. He was widely recognized for his ability to translate the harsh, confusing economical concepts (usually called by the jargon economês in Portuguese, meaning the economists' talking resembles a foreign language) into simple, easy to understand examples for the people in general.
His family came from the Westphalia region, Germany, to work in a farm in Limeira, São Paulo. Later they moved to Tambaú, another city in São Paulo, where Joelmir has born.
He started working as a low-waged farmworker (Portuguese: bóia fria) when he was 7 years old. Thanks to the efforts of Father Donizetti Tavares de Lima, he moved to São Paulo in 1955, following his advice to learn sociology and work as a journalist.
He attended the Social Sciences classes at the University of São Paulo and earned his undergraduate degree, aiming first to make a career as a teacher. His thesis was The adaptation of Northeast Brazilians' manpower in the auto industry, having Fernando Henrique Cardoso as one of his advisors.
While attending the university, he sought for jobs at radio stations and newspaper publishers, and succeeded to work for newspapers O Esporte and Diário Popular, and Rádio Panamericana (now Rádio Jovem Pan) as well, making sports journalism. However, he decided to quit the sports coverage after a soccer match between Sociedade Esportiva Palmeiras and Sport Club Corinthians Paulista. As a fanatic Palmeiras supporter, he manifested a biased behaviour during the play he was covering and decided to ask his dismissal after the game.
Due to his successful undergraduate thesis, he was invited in 1966 to become a columnist at Folha de S. Paulo newspaper, to edit a column about automobiles, specially the automotive industry. That was the chance for him to embrace the economics path on his career, being nominated in 1968 as editor of the economics' section. He started his daily column in that newspaper on January 7, 1970, being also distributed to more than 50 other newspapers throughout the country.
In 1970 he started to broadcast daily economical analysis on Rádio Jovem Pan and TV Record. He moved to Rede Bandeirantes in 1974, working in both radio and television stations. Alongside Salomão Ésper and José Paulo de Andrade, he joined the first team to air Jornal da Bandeirantes Gente, a daily radio program for Rádio Bandeirantes de São Paulo – AM 840 kHz.
In 1985 he left Rede Bandeirantes to work at Organizações Globo, especially TV Globo. He already was a columnist for O Globo since 1979. He also worked for Globo News channel and Rádio CBN.