Joey de Leon

Jose Maria Ramos de Leon Jr. (born October 14, 1946), known professionally as Joey de Leon and also known as Henyo Master, is a Filipino comedian, actor, television host and songwriter. He is one of the members of the comedy trio, collectively known as TVJ with the Sotto brothers, Tito and Vic.

Aside from being one of the pioneer hosts of Eat Bulaga!, de Leon is also the creator of the said noontime variety show as recognized by the Intellectual Property Office of the Philippines (IPOPHL), and the co-founder of the show's production company, TVJ Productions.

De Leon was the second child of Jose Seoane de Leon (1918–2008) of Spanish Filipino descent, and Emma Manahan Ramos (1925–2019). His paternal grandfather was the first mayor of Malolos, Bulacan. When he was three years old, his parents divorced. His father then moved to Madrid, Spain and eventually remarried.^{[citation needed]}

Prior to being an entertainer, de Leon earned his architecture degree from the National University in Manila. He was also a disc jockey for 12 radio stations when he was starting out. De Leon started his showbiz career in the 1960s as a radio disc jockey and announcer. He worked for 12 radio stations, including all seven radio stations owned by ABS-CBN Corporation (including DZMM) as well as other broadcasters like KBS whose had acquiring several broadcasting facilities and channel frequencies formerly used by de Leon's first employers ABS-CBN, such as Channel 9. His first big break on TV was IBC 13's gag show OK Lang.

In 1975, de Leon became a co-host of GMA Network's late afternoon variety show Discorama hosted by Bobby Ledesma. He invited his former co-stars at OK Lang, the Sotto brothers Tito, Vic and Val, to join him at Discorama. Only Tito and Vic accepted de Leon's invitation. The newly-formed trio began to do comedy newscast segments interspersed with Top 40 hit-song parodies. Originally, the trio's appearance was supposed to be a one-off invitation as Discorama was set to be axed but after getting good feedback from the viewers and high ratings, the show was given a new lease on life by GMA management. The trio was later invited to become part of the noontime show Student Canteen as they released 12 albums based on their Discorama Tough Hits segment.

The sitcom Iskul Bukol gave them nationwide fame as comedians. Soon after, other TV and movie offers came knocking on the trio's door.

In 1979, Tito, Vic and Joey began hosting the noontime show Eat Bulaga!, which was pitted against the more established Student Canteen. Not long after, Eat Bulaga! toppled Student Canteen from the ratings. The trio is still active on both Holy Week Dramas every Lenten Season and also on comedy variety show on Eat Bulaga!.

Although de Leon continued to do movies alongside his showbiz teammates Tito and Vic, he started doing solo performances for other TV shows. He top billed Joey and Son in 1982, a sitcom on RPN where he played father to a young boy named "Jeffrey Laperal" played back then by Ian Veneracion. He was also one of the gag performers on TODAS where his co-stars included Jimmy Santos and Val Sotto. Other TV shows included Apple Pie, Patis, Atbp., the Sharon Cuneta Show, and Let's Go Crazy. He was launched by Viva Films as a solo comedian in She-Man: Mistress of the Universe. He also tried his hand at directing films like Romeo Loves Juliet and Small, Medium, Large.