This timeline outlines Josephine Cochrane's business acumen and marketing efforts to promote and sell her dishwasher.
Targeting Hotels and Restaurants
Early Sales
Cochrane strategically targeted hotels and restaurants as her initial market. These establishments had a clear need for efficient dishwashing solutions, making them ideal early adopters.
Exhibition at the World's Columbian Exposition
The World's Fair
Exhibiting her dishwasher at the 1893 World's Columbian Exposition in Chicago was a key marketing move. The exposition provided a platform to showcase her invention to a wide audience and gain valuable recognition.
Leveraging Awards and Recognition
Post-Exposition
Cochrane used the award she received at the World's Columbian Exposition in her marketing materials. The recognition added credibility to her product and helped attract new customers.
Expanding to Private Residences
Later Sales
While initial sales focused on commercial establishments, Cochrane eventually aimed to expand into private residences. This required adapting her marketing to appeal to wealthier households.
