Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. It also received a 4* rating among all marketing journals indexed on the 2024 Chartered Association of Business Schools ranking.

The following persons are or have been editor-in-chief of this journal: