July Systems is a Burlingame, California based software provider founded in 2001.[1] The company offers cloud-based SaaS platform, called Proximity MX,[2] that provides location analytics and deliver contextually relevant communication to visitors in a building.[3][4]
July Systems was founded by Rajesh T.S. Reddy.[5] The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League[6] matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.[7]
In December 2010, July Systems won the Mobile Excellence Awards (MEA).[8]
In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.[9]
On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.[10]
In April 2014, July Systems appointed B.J. Arun as chief executive officer.[11]
On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.[12][13] The deal was completed in August 2018[14] and July Systems was subsequently integrated into Cisco DNA Spaces.[15]
