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Just Eat

Just Eat is an online food order and delivery platform. It was founded in 2001 in Kolding, Denmark, as a food delivery company, and later headquartered in London, United Kingdom, from 2006 (as Just Eat plc) until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com. Just Eat acts as an intermediary between independent takeaway food outlets and customers. The service operates under the Just Eat brand name in seven countries. The platform enables customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options. The company Just Eat acquired SkipTheDishes in Canada and Menulog in Australia and New Zealand.

Five Danish entrepreneurs, including Jesper Buch, founded Just Eat in Denmark and launched the service in August 2001. The company started with 15 employees. In 2005 the technology entrepreneur Bo Bendtsen (co-founder) bought out all the founders and initial investors apart from Jesper Buch and moved the company to the UK. Buch moved to the UK as part of the buyout in 2006, and hired Welsh executive David Buttress to join as CEO and co-founder of Just Eat UK in March. The international expansion from the UK headquarters, starting with the Netherlands, launched in July 2007 and was followed by Ireland in April 2008.

In January 2011, Just Eat established a joint venture in India. In February, the Group raised £30m (US$48m) from their Series B investment.

The money was used to finance:

In April 2012, Just Eat acquired fillmybelly.com. A week later, Just Eat announced its £40 (US$64) million Series C funding round. The funds were partly used to launch the Don't Cook rebranding campaign in the UK and to acquire in October its main competitor in Spain, SinDelantal. Also in Spain, the company had previously acquired another delivery business, La Nevera Roja, from the German company Rocket Internet, taking over a large part of the market until the arrival of Uber Eats. After nearly five years at the helm of Just Eat, the group CEO Klaus Nyengaard stepped down in February 2013 and was replaced in May by former UK MD David Buttress.

On 3 April 2014, Just Eat floated on the London Stock Exchange. In July, Just Eat increased its stake in Alloresto to 80%. In September, Just Eat merged its Brazilian business, RestauranteWeb, with one of its competitors, iFood, to form the joint venture IF-JE in which Just Eat had a 25% stake. In February 2015, Just Eat sold to FoodPanda its investments in their Indian JV, and continued its expansion in the Americas by launching in Mexico, via a 100% acquisition of SinDelantal, and increased its stake in IF-JE, the Brazilian JV with iFood.

In May 2015, Just Eat announced that it would buy Menulog, an Australian food ordering company for A$855 million, and would fund the deal by issuing new shares. In July 2015, Just Eat acquired Orderit.ca, a Canadian online food ordering company, further solidifying its presence in Canada. In August 2016, Just Eat sold its operations in the Netherlands and Belgium to its Dutch competitor Takeaway.com for €22.5 million. Whereas Takeaway.com sold its UK operations to Just Eat also in 2016. In December 2016, Just Eat announced that it was acquiring Hungryhouse from Delivery Hero for £200m (with the possibility of a further £40m if the company hit performance targets), and Canada's SkipTheDishes for C$110m (£66m). On 12 October 2017, the Competition and Markets Authority gave its preliminary approval for the deal.

In February 2017, Buttress announced he would be leaving as CEO after four years, due to urgent family matters, continuing to be a non executive director. He later took up a role with Newport, Wales-based rugby union side Dragons as their CEO. His departure was noted by industry commentators as a "significant loss" for the business, with Buttress having been "one of the UK's stand out entrepreneurs of the last decade".

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