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WHB
WHB (810 AM) is a commercial radio station in Kansas City, Missouri, airing an all-sports radio format. Its studios are on West 121st Street in Overland Park, Kansas, also the headquarters of its owner, Union Broadcasting. For most of the 1950s through the 1970s, while it was broadcasting at 710 AM, WHB was one of the nation's most influential Top 40 outlets.
WHB is an affiliate of ESPN Radio. It also carries play-by-play games of Sporting Kansas City, the Kansas Jayhawks, UMKC Kangaroos athletics, and the Kansas City Mavericks of the ECHL. Union Broadcasting also owns KCTE, another all-sports station in the Kansas City metropolitan area. KCTE primarily carries ESPN Radio programming while WHB mainly airs local sports shows during the day. KCTE also carries some sporting events that WHB is unable to air due to other commitments.
By day, WHB operates at 50,000 watts, the maximum for AM stations. It uses a non-directional antenna. However, because AM 810 is a clear-channel frequency reserved for Class A stations KSFO in San Francisco and WGY in Schenectady, New York, at night WHB reduces power to 5,000 watts. It switches to a directional antenna with a five-tower array. The towers are off Northeast Cookingham Drive in the Nashua neighborhood of Northland, Kansas City, adjacent to Interstate 435. Programming is also heard on 250-watt FM translator K279BI at 103.7 MHz.
The station is noted for its large coverage area, as WHB can be heard as far north as the southern fringe of South Dakota, as far east as the Quad Cities, as far west as Garden City, Kansas, and as far south as Fayetteville, Arkansas. City-grade coverage can be achieved as far north as southwestern Iowa. It is the primary entry point station for Kansas and western Missouri in the Emergency Alert System.
Established by Sam Adair and John T. Schilling, WHB started experimental broadcasts on April 10, 1922. It used the frequency 833 kHz. WHB is one of Kansas City's oldest radio stations, second only to KCSP which premiered on February 16 of that year, as WDAF. In the early days of radio broadcasting, the dividing line between call signs beginning with a "W" and those beginning with a "K" was at the western border of Kansas (today, the dividing line is the Mississippi River), which is the reason WHB is one of only a few stations in Missouri whose call letters start with a "W". Originally owned by the Sweeney Automobile School, the Cook Paint and Varnish Company purchased the station in 1930. The station jumped between 730 kHz and 850 kHz (860 kHz in 1938) before 1946, when the Federal Communications Commission (FCC) authorized the station to broadcast at 710 kHz.
The station published a quarterly magazine called Swing, keeping readers up to date with the Kansas City music scene, which had waned in the wake of the Pendergast Machine's downfall and World War II.
While owned by Cook, WHB expanded briefly into FM radio and television. It constructed a sister station, WHB-FM. In 1948, it began simulcasting WHB on the frequency 102.1 MHz. But management saw little opportunity for the station to become profitable and the station was taken dark in 1950. Today, 102.1 FM is KCKC, owned by Steel City Media. WHB was also involved in putting Channel 9 on the air in 1953, a joint venture with Midland Broadcasting. Today that station is KMBC-TV, owned by Hearst Television.
Omaha entrepreneur Todd Storz and his Mid-Continent Broadcasting Company purchased WHB from Cook on June 10, 1954. Building on his successful attempts at increasing listenership at KOWH in Omaha and WTIX in New Orleans, Storz discontinued WHB's network programming and introduced a Top 40 format. WHB became the first station in the country to play Top 40 music 24 hours a day, and it became an instant hit in Kansas City, becoming the most popular station by the end of the year.
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WHB
WHB (810 AM) is a commercial radio station in Kansas City, Missouri, airing an all-sports radio format. Its studios are on West 121st Street in Overland Park, Kansas, also the headquarters of its owner, Union Broadcasting. For most of the 1950s through the 1970s, while it was broadcasting at 710 AM, WHB was one of the nation's most influential Top 40 outlets.
WHB is an affiliate of ESPN Radio. It also carries play-by-play games of Sporting Kansas City, the Kansas Jayhawks, UMKC Kangaroos athletics, and the Kansas City Mavericks of the ECHL. Union Broadcasting also owns KCTE, another all-sports station in the Kansas City metropolitan area. KCTE primarily carries ESPN Radio programming while WHB mainly airs local sports shows during the day. KCTE also carries some sporting events that WHB is unable to air due to other commitments.
By day, WHB operates at 50,000 watts, the maximum for AM stations. It uses a non-directional antenna. However, because AM 810 is a clear-channel frequency reserved for Class A stations KSFO in San Francisco and WGY in Schenectady, New York, at night WHB reduces power to 5,000 watts. It switches to a directional antenna with a five-tower array. The towers are off Northeast Cookingham Drive in the Nashua neighborhood of Northland, Kansas City, adjacent to Interstate 435. Programming is also heard on 250-watt FM translator K279BI at 103.7 MHz.
The station is noted for its large coverage area, as WHB can be heard as far north as the southern fringe of South Dakota, as far east as the Quad Cities, as far west as Garden City, Kansas, and as far south as Fayetteville, Arkansas. City-grade coverage can be achieved as far north as southwestern Iowa. It is the primary entry point station for Kansas and western Missouri in the Emergency Alert System.
Established by Sam Adair and John T. Schilling, WHB started experimental broadcasts on April 10, 1922. It used the frequency 833 kHz. WHB is one of Kansas City's oldest radio stations, second only to KCSP which premiered on February 16 of that year, as WDAF. In the early days of radio broadcasting, the dividing line between call signs beginning with a "W" and those beginning with a "K" was at the western border of Kansas (today, the dividing line is the Mississippi River), which is the reason WHB is one of only a few stations in Missouri whose call letters start with a "W". Originally owned by the Sweeney Automobile School, the Cook Paint and Varnish Company purchased the station in 1930. The station jumped between 730 kHz and 850 kHz (860 kHz in 1938) before 1946, when the Federal Communications Commission (FCC) authorized the station to broadcast at 710 kHz.
The station published a quarterly magazine called Swing, keeping readers up to date with the Kansas City music scene, which had waned in the wake of the Pendergast Machine's downfall and World War II.
While owned by Cook, WHB expanded briefly into FM radio and television. It constructed a sister station, WHB-FM. In 1948, it began simulcasting WHB on the frequency 102.1 MHz. But management saw little opportunity for the station to become profitable and the station was taken dark in 1950. Today, 102.1 FM is KCKC, owned by Steel City Media. WHB was also involved in putting Channel 9 on the air in 1953, a joint venture with Midland Broadcasting. Today that station is KMBC-TV, owned by Hearst Television.
Omaha entrepreneur Todd Storz and his Mid-Continent Broadcasting Company purchased WHB from Cook on June 10, 1954. Building on his successful attempts at increasing listenership at KOWH in Omaha and WTIX in New Orleans, Storz discontinued WHB's network programming and introduced a Top 40 format. WHB became the first station in the country to play Top 40 music 24 hours a day, and it became an instant hit in Kansas City, becoming the most popular station by the end of the year.