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KSFO (810 AM) is a commercial radio station licensed to San Francisco, California, featuring a conservative talk radio format. Owned by Cumulus Media, KSFO's studios are on Battery Street in San Francisco's Financial District. KSFO used the call sign KGO from 1924 to 2024.

Key Information

KSFO's transmitter site is in Fremont, near the Dumbarton Bridge, where its prominent towers are used by pilots as a landmark when navigating. KSFO broadcasts with 50,000 watts, the highest power permitted for AM stations by the Federal Communications Commission (FCC). It uses a directional antenna with a three-tower array. Most of its signal is sent north and south to avoid interfering with the other Class A station on 810 AM, WGY in Schenectady. Most nights, using a good radio, KSFO can be heard throughout the Western United States and Western Canada. Due to its extensive groundwave signal, its daytime coverage extends into many areas of Northern California.

History

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1920s and 1930s

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After several late-night test broadcasts, using the experimental call sign 6XG, the station signed on, as KGO, on January 8, 1924. It broadcast from General Electric's (GE) Oakland transformer manufacturing plant.[2] (The original two-story brick building, constructed specifically for the station on East 14th Street, was demolished sometime in the 1980s.[3]) The station was authorized for a then-impressive transmitting power of 1,000 watts.[4] KGO was part of GE's three-station holdings, in addition to WGY in Schenectady, New York and KOA in Denver, Colorado. At its debut it was known as the "Sunset Station", because it was GE's West Coast outlet.[5]

As was the custom with early radio stations, the programming consisted of performances by local talent, including the KGO Orchestra. which provided some of the music, and a dramatic group known as the KGO Players, which performed weekly plays and short skits, often under the direction of Bay Area drama instructor Wilda Wilson Church. The station's music, which was also performed by other local orchestras and vocalists, included classical selections as well as popular dance music the next night. Due to GE's association with the Radio Corporation of America (RCA), and RCA's 1927 launch of the NBC Red Network, KGO was soon operated by NBC management out of studio facilities in San Francisco.

Regional districts used for the November 11, 1928, implementation of the Federal Radio Commission's General Order 40. KGO was in Region 5, and WGY was in Region 1

The March 28, 1928, reauthorization of the Radio Act of 1927 included a provision, known as the Davis Amendment, which mandated an "equality of radio broadcasting service" within the United States. This specified an "equitable allocation" among five regional zones. On November 11, 1928, the Federal Radio Commission (FRC) implemented a major broadcasting station reallocation, based on its General Order 40. Included in this band plan was the designation of what became known as "clear channel" stations, which were high powered stations with extensive nighttime coverage. This plan designated 40 U.S. clear channels, divided eight to each region, with KGO, on 790 kHz, included as one of the Region 5 assignments.[6] The only other station assigned to 790 kHz was WGY.[7] KGO and WGY were both owned by GE, with WGY considered the company's showcase station. GE was able to effectively transfer KGO's clear channel assignment from Region 5 to WGY's Region 1, by increasing the power of WGY to 50,000 watts, while limiting KGO to 7,500 watts. (Directional antennas were not developed until the early 1930s, so both stations operated with non-directional antennas.) Any question about the propriety of this action became moot after the Davis Amendment was repealed on June 5, 1936.

1940s and 1950s

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In 1941, stations on 790, including WGY and KGO, were moved to 810 as part of the implementation of the North American Regional Broadcasting Agreement (NARBA).[8]

In 1942, KGO became the key western affiliate for the newly divested Blue (later American Broadcasting Company) radio network.[9]

When the Federal Communications Commission (FCC) required NBC to sell one of its two networks (and that network's owned-and-operated stations), KGO's license switched from Radio Corporation of America to the Blue Network, Inc., effective January 23, 1942.[10] The NBC Blue Network initially simply dropped "NBC" from its name to become the "Blue Network", then in June 1945 became the American Broadcasting Company. KGO became one of the founding stations of the ABC Radio Network as a result.

In the post World War 2 period, KGO produced many live music programs, including that of Western Swing bandleader Bob Wills, whose music was a staple of the time. KGO was instrumental in bringing the first exercise show to broadcasting, hosted by Jack LaLanne, a fitness instructor and gym operator in nearby Oakland. LaLanne conducted his radio fitness show for many years on KGO, moving in the late 1950s to KGO-TV and a successful TV syndication career.

On December 1, 1947, KGO's power was increased to 50,000 watts, as it switched to a directional antenna that limited its signal toward WGY in the west, while WGY continued to operate with a non-directional antenna. It was reported at the time that KGO's upgrade "retired the nation's oldest regularly operating transmitter-a 7,500-watter... in use since Jan. 8, 1924".[11]

By the late 1950s, KGO suffered from poor ratings. In 1962, ABC installed new management, including program director Jim Dunbar from Chicago sister station WLS. Dunbar revamped the station into one of the country's first news/talk stations. While the new format was initially unsuccessful, Dunbar stressed the "live and local" aspect of the programming by running the talk shows every day from locations such as Johnny Kan's Chinese restaurant, Señor Pico's Restaurant, and the hungry i nightclub. This higher profile caused KGO's ratings to begin a steady climb. Among KGO's personalities during this period was future Radio Hall of Fame member J.P. McCarthy, the station's morning host in the early 1960s.

1960s–1980s

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After trying various formats, KGO eventually shifted to news and talk programming, relying heavily on the ABC radio network for its news programs. KGO started carrying Paul Harvey's twice-daily programs but also began to develop a strong local news staff that produced extended morning and afternoon newscasts. The local talk show hosts included Les Crane, Owen Spann and Jim Eason, who often interviewed visiting celebrities in the KGO studios. Owen Spann also originated special broadcasts from Europe and Africa, interviewing government officials from those countries. Local director-actor Jack Brooks hosted a Saturday-morning entertainment program until his sudden death in June 1984, after directing a production of Kismet for the Capuchino Community Theatre that featured Jim Eason as the poet Omar Khayyám. Dr. Dean Edell began his regular medical programs at KGO,[citation needed] leading to nationally syndicated broadcasts

Two of KGO's three towers partially collapsed during the Loma Prieta earthquake on October 17, 1989. All three were replaced.[12]

1990s–2010s

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KGO helicopter (2006)
KGO transmission towers in San Francisco Bay, 2008

In March 2008, solar panels were installed at KGO's transmitter site in Fremont, California, to offset some of its power consumption during daytime hours. The installation was a test bed for Pacific Gas and Electric Company and is located near the Dumbarton Bridge. The solar system uses both CPV (SolFocus) and PV (Premier Power) arrays and provides about 17 Kilowatts, or 33% (one third), of the radio frequency (RF) power output from the 50KW transmitter (or about one-tenth of the total power consumption of their transmitter site over a 24-hour period). United States Speaker of the House Rep. Nancy Pelosi turned the system on during an on-air ceremony.[13]

For over 30 years, from July 1978 to January 2009, KGO was the number-one station in the San Francisco Bay Area in the Arbitron ratings, a feat unmatched by any other station in the United States.[14] According to the 2010 Arbitron ratings, however, KGO had lost its lead to KCBS, with KOIT-FM as a close second, and KGO listing at third.[citation needed] When KGO switched to all-news in December 2011, it fell further behind in the local ratings. As of Spring 2013, KGO placed 16th in the market, with approximately half of their listenership when they were number one.[15]

Until December 5, 2011, KGO created nearly all of its own local programming, with very limited syndicated content. The majority of its programs were hosted by San Francisco Bay Area broadcasters.[citation needed] The daily schedule included many issues-oriented talk shows, with weekday hosts that included Gene Burns, Gil Gross, Ronn Owens, John Rothmann and lawyer Len Tillem. The station also carried a variety of specialty programs, particularly on weekends, with John Hamilton discussing travel and leisure, Gene Burns covering fine food and dining (on a show separate from his weekday program), Joanie Greggains hosting a health-and-fitness program, and Brent Walters, who teaches "Comparative Religions" at San Jose State University, hosting the early Sunday morning show, God Talk. In 2014, KGO brought in John Batchelor at midnight. News/talk weekend hosts now include Brian Copeland, "Karel" Charles Karel Bouley, and Pat Thurston.

Up to 2011, the weekday morning news (from 5 a.m. to 9 a.m.) was co-anchored by Jon Bristow and Jennifer Jones-Lee.[16] The afternoon news (from 2 p.m. to 7 p.m.) featured veteran reporter Chris Brecher and award-winning reporter/anchor Bret Burkhart.[17]

Until the format change in December 2011, KGO hosted an annual fundraiser called the "KGO Cure-a-Thon" to help raise money for The Leukemia & Lymphoma Society with all of the station's regular programming pre-empted for an entire day during the event. Listeners were encouraged to call in and donate money to help in the fight against these kinds of cancer. An auction was also held to help raise money. Notable items up for auction have included a trip with Gene Burns on a private jet to various destinations, such as Las Vegas and Italy, for a gourmet dinner. Cumulus Media has announced that it will not be continuing the KGO Cure-a-Thon charity event despite the fact it has raised millions of dollars for charity in the past.[citation needed]

On December 2, 2011, new owner Cumulus Media announced that KGO was rebranding itself as "news and information", moving to an all-news format from 2 p.m. to 7 p.m. (in addition to the existing morning-drive, noon-hour and afternoon-drive news blocks). The change was scheduled for December 5.[18][19] This had resulted in the abrupt termination, on December 1, of most of the talk hosts (including Gene Burns, Gil Gross, John Rothmann, Ray Taliaferro, Len Tillem, and Dr. Bill Wattenburg). Ronn Owens's morning show, as well as weekend talk programming remained, although some of the weekend hosts (including Joanie Greggains, and Len Tillem) were also terminated on December 1, 2011. Bob Brinker's syndicated "Moneytalk" was moved to KSFO (560 AM), a politically conservative talk radio sister station which arguably better reflected Brinker's conservative politico-economic views. KGO also dropped Leo Laporte's weekend syndicated tech talk program in the format change.[20] Gil Gross, Len Tillem and Leo Laporte would all move to competitor KKSF.

The format change and termination of many popular talk show hosts sparked outrage among long-time listeners, many of whom called for sponsors to drop their advertising on the station.[21] Ratings declined substantially following the change, with competitors KCBS and KQED-FM continuing to lead the market, and in December 2014, KGO reintroduced talk programming on weekdays.[22] In December 2014, KGO added Chip Franklin to the noon to 3 pm lineup.[23] In January 2015, KGO announced they had hired Chicago/San Antonio radio personality Kevin "DreX" Buchar, best known for his successful morning show on Chicago's WKSC-FM, which ran for more than a decade, from 7PM to 10PM.[24] John Batchelor's syndicated show aired overnights, returning KGO to the same level of news programming as before 2011.[25]

Both KGO and Dallas-based sister station KLIF shared similar visual "News/Information" identities after KLIF's parent Cumulus acquired Citadel, until 2014, when talk programming was reintroduced.

At noon on March 31, 2016, KGO dropped its previous programming and began stunting with recordings of speeches from influential figures and people talking about San Francisco, as well as songs about the city, while promoting "The Next Generation of KGO" to launch on April 5 (though with a break during the weekend for paid programming). At least 20 people, including the entire news staff, as well as some staffers from sister station KFOG, were laid off with the change.[26][27][28] Originally, long-time KGO host Ronn Owens announced that he would be moving to sister station KSFO in the afternoon slot beginning April 4. However, due to what was advertised as a "listener reaction" against the move (in reality, Owens contested the move of his show off KGO as against the terms of his contract), Owens stayed with KGO. KGO kept its news/talk format, but relaunched it with a new live and local lineup, which included Owens and Armstrong & Getty in mornings;[29] Armstrong & Getty, a regionally syndicated program based at KSTE in Sacramento, had previously aired in the Bay Area on KKSF.[26] Owens left the station in 2018, and Armstrong & Getty moved to KSFO in 2020 to be replaced by Nikki Medoro, previously an afternoon news anchor.[30]

2022–2024: Sports betting as "The Spread"

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On October 6, 2022, at approximately 10:16 a.m., KGO abruptly ended the news/talk format in the middle of midday host Mark Thompson's show. Thompson later said he had been informed just before going on-air that a format change would be implemented shortly, but was asked not to use the opportunity to say goodbye to listeners.[31] Instead, mid-show, Thompson was signaled to give a final station identification.[32]

The station then began a stunt loop featuring songs and promotional announcements referring to betting, money, and winning. The promotions stated that a new format, billed as "the most unique radio station in the Bay Area", would launch on October 10, assuring listeners that they "can bet on it".[33][34] On that day, KGO launched a sports talk format emphasizing sports betting, branded as "810 The Spread". The new format had no local programming, and the station's schedule was primarily sourced from the BetQL and Infinity Sports (formerly CBS Sports Radio) networks, serving as a complement to sister sports stations KNBR-FM and KTCT. Some hours on weekends were money-related paid brokered programming.[35]

2024–2025: Move of KSFO to 810 kHz

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On November 15, 2024, Cumulus announced that KSFO (560AM) would move to 810 kHz on November 18.[36][37] Most KSFO programming was simulcast on both 810 AM and 560 AM beginning that date under the "810 KSFO" brand, except for Golden Bears sports events airing only on 810.

The KGO call sign was retired on January 1, 2025, in favor of KSFO; on the same day, 560 AM, formerly KSFO, became KZAC, but retained the simulcast with the new KSFO.[38] On March 3, 2025, KZAC went off the air.[39]

Programming

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Most of KSFO's schedule is nationally syndicated conservative talk shows. Weekdays begin with Armstrong & Getty. They are followed by The Vince Coglianese Show, The Sean Hannity Show, The Mark Levin Show, The Ramsey Show with Dave Ramsey, Fix California with John Phillips, Red Eye Radio and This Morning, America's First News with Gordon Deal. Some hours begin with an update from Fox News Radio.

KSFO is one of four AM stations owned by Cumulus Media in the San Francisco Bay Area, along with KZAC, KNBR, and KTCT. From 1962 until 2022, KGO carried news and talk programming. In October 2022, the station switched to a sports talk format, with an emphasis on sports betting. It carried the BetQL Network most of the day, with some shows from the Infinity Sports Network at night.

KGO was the radio home for the San Francisco 49ers football team from 1987 to 2005. It has been broadcasting University of California, Berkeley Golden Bears Football games since 1974. Since 2013, it also broadcasts select California Golden Bears men's basketball games.[22] The station began to air San Jose Earthquakes soccer games in 2023.[40]

Former staff

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Former logos

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KGO logo during the 1990s
KGO logo from 2000 to 2011
KGO's logo under an all-news format, 2011–2016
KGO's final logo as a news/talk station, 2016–2022

See also

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

KSFO

View on Grokipedia
from Grokipedia
KSFO (810 kHz AM) is a station licensed to , , owned by and broadcasting with a non-directional 50,000-watt signal that covers the . The station features syndicated programs such as The Armstrong & Getty Show and , alongside local commentary emphasizing conservative viewpoints on politics, culture, and current events. Originally launched in 1925 as KTAB by a Baptist church in Oakland, it evolved into a full-service broadcaster after adopting the KSFO calls in 1935 and affiliating with , before shifting to its current talk format in the 1990s under Capital Cities ownership. In 2024, relocated KSFO's programming from its previous 560 AM frequency to the more powerful 810 AM slot, formerly occupied by sister station KGO, to enhance coverage and capitalize on the talk format's audience amid declining listenership for other local outlets. This move followed a period of format experimentation on 810 AM, including a brief venture, reflecting strategic adjustments in a market where conservative talk has maintained relevance despite competition from . KSFO has been defined by notable hosts like and syndicated figures such as , contributing to its status as a key voice for conservative perspectives in the liberal-leaning Bay Area. The station has faced controversies, including advertiser boycotts orchestrated by bloggers targeting hosts' remarks on social issues, which highlighted tensions between talk radio's provocative style and activist pressures often amplified by left-leaning media outlets with systemic biases against dissenting views. Despite such challenges, KSFO's emphasis on unfiltered commentary has sustained its listenership, underscoring the enduring appeal of formats prioritizing empirical critique over consensus narratives.

History

Origins and establishment (1920s–1930s)

The origins of KSFO stem from the "Hour of Prayer" religious program, broadcast on KGO starting in 1924 by Reverend George W. Phillips, pastor of Oakland's Tenth Avenue Baptist Church, which generated significant listener response and inspired a dedicated station. After the program's cancellation on KGO, the church established KTAB, its predecessor, launching on August 1, 1925, from Oakland with an initial frequency of 1390 kHz and power of 500 watts nighttime/1,000 watts Sundays, using two 125-foot towers on church property. Early programming emphasized non-commercial religious content, including the continued "Hour of Prayer," alongside high-quality music excluding , educational segments, and children's hours, reflecting the church's mission to provide uplifting broadcasts. Regulatory changes imposed by the necessitated frequent frequency adjustments for KTAB, shifting to 990 kHz in June 1926, 1070 kHz at 500 watts full-time in April 1927, 550 kHz shared with KLX in November 1928, and finally to 560 kHz full-time in 1929 after KLX relocated. These shifts, part of broader spectrum reallocations under General Order 40 in 1928, posed operational challenges amid requirements and licensing hurdles. Financial strains in the late led to a lease by Pickwick Broadcasting Corporation on August 1, 1928, with studios relocating to San Francisco's Pickwick Hotel on September 29, marking a transition toward commercial operations while retaining religious elements. Ownership transferred to Wesley I. Dumm and associates in 1933, forming Associated Broadcasters, Inc., which facilitated further professionalization. The call letters changed to KSFO in summer 1935, with studios moving to the Russ Building penthouse in San Francisco, and the station affiliating with the Western Network alongside KNX for shared programming. Programming evolved to include music, local news, and educational content, maintaining independence from major national networks initially. In September 1937, despite Great Depression-era economic constraints that had previously triggered bankruptcy proceedings and limited expansions, KSFO upgraded its facilities by relocating the transmitter to Pier 92 at Islais Creek, erecting a 389-foot self-supporting tower, and boosting power to 5,000 watts daytime/1,000 watts nighttime, enhancing signal reach across Northern California; this coincided with CBS affiliation as a key Pacific Coast outlet and official relicensing to San Francisco. These developments solidified KSFO's establishment as a viable independent broadcaster focused on local and networked content.

Expansion and wartime operations (1940s–1950s)

In the 1940s, KSFO increased its daytime transmission power to 5,000 watts under the management of Wesley I. Dumm, enhancing its coverage in the San Francisco Bay Area amid competitive pressures from higher-powered network affiliates. During World War II, the station operated under Federal Communications Commission restrictions, including a freeze on new broadcast facilities imposed in 1941 to prioritize wartime resource allocation, which halted infrastructural upgrades until the policy's lifting in 1946. This period also saw KSFO lose its CBS affiliation on December 31, 1941, when the network shifted to KQW in San Jose, forcing the station into independent operation and reliance on local programming to maintain audience share. Postwar regulatory relaxation enabled KSFO to expand its transmitter facilities along Islais Creek, including building additions to accommodate equipment and a larger , which supported broader signal reach and programming ambitions. The station's independent status allowed flexibility in content, focusing on music, , and local personalities to counter network dominance, though it navigated lingering antitrust effects from the 1943 divestiture of NBC's into ABC, which reshaped affiliations across the industry without directly impacting KSFO's lineup. By the mid-1950s, KSFO's acquisition in August 1956 by Golden West Broadcasters—co-owned by and Bob Reynolds—for $951,333 facilitated investments in talent and production, elevating its profile as a full-service outlet. Key to this growth was the hiring of Don Sherwood in 1953 for a weekday morning show, which debuted as a high-energy, personality-led program from 6 to 9 a.m., achieving dominant ratings by emphasizing humor, stunts, and commuter appeal over scripted network fare. Sherwood's format innovations, including on-air pranks and audience interaction, exemplified the shift toward disc jockey-driven content, drawing listeners and sustaining KSFO's viability into the late 1950s. Additional hires, such as Al "Jazzbeaux" Collins in 1959 for jazz programming, further diversified offerings with themed broadcasts like those from the fictional "Purple Grotto," attracting niche audiences amid rising competition from television.

Shift toward personality-driven formats (1960s–1980s)

During the 1960s and 1970s, KSFO pivoted toward programming centered on distinctive on-air personalities, incorporating greater listener engagement to differentiate from emerging FM music rivals. Don Sherwood's weekday morning show, active from 1953 to 1969, anchored this approach with a mix of hit records, satirical sketches, and live call-ins that encouraged spontaneous, often controversial exchanges, securing dominant ratings among Bay Area commuters. Sherwood's self-proclaimed status as the "World's Greatest " reflected the era's emphasis on host charisma over scripted content, fostering loyalty through perceived authenticity.) Program director Al Newman, in place from 1962 to 1974, expanded these elements by curating a lineup of high-profile talents like Sherwood and , blending music with informal talk, news updates, and sports coverage to maintain KSFO's competitive edge. This format succeeded commercially, placing KSFO among the market's top stations, as AM's robust signal propagation supported expansive spoken-word appeal—ideal for interactive discussions—while FM stations captured stereo music audiences with superior fidelity. The 1983 sale of KSFO from Golden West Broadcasters to King Broadcasting for $6 million occurred amid FCC deregulation that relaxed ownership caps, enabling such transactions. King promptly introduced a personality-driven traditional middle-of-the-road format on December 13, 1983, retaining familiar hosts to sustain listener ties during the AM band's broader adaptation to non-music genres.

Emergence as conservative talk outlet (1990s–2000s)

In 1993, KSFO (560 AM) transitioned to a talk radio format amid a national surge in conservative commentary programs, exemplified by the growing popularity of Rush Limbaugh's syndicated show, which had debuted nationally in 1988 and capitalized on the 1987 repeal of the FCC's Fairness Doctrine to emphasize unfiltered opinion over balanced rebuttals. This shift positioned KSFO as a counterpoint to the liberal-leaning dominance in San Francisco's media landscape, where outlets like sister station KGO often featured progressive hosts. The station's early talk lineup included a mix of local and syndicated content, but it lacked a cohesive ideological focus until acquisition by Capital Cities/ABC Inc. in early 1995 for $10 million. Under new ownership, KSFO relaunched on January 2, 1995, as a full-time conservative talk outlet, dubbing itself "Hot Talk" and prioritizing syndicated staples like Limbaugh's midday program alongside local personalities such as Michael Savage, whose afternoon show The Savage Nation debuted that day, drawing on his background in nutrition and anti-immigration advocacy to attract a dedicated audience. This deliberate pivot aligned with broader market trends, where conservative talk formats proliferated in urban areas resistant to prevailing left-leaning narratives in academia and mainstream media, enabling stations to build listener loyalty through causal critiques of policy failures rather than obligatory counterpoints. The format's emphasis on free speech principles over regulatory constraints from the defunct Fairness Doctrine era helped KSFO differentiate itself, fostering rapid audience engagement in a city otherwise underserved by such programming. By the late 1990s, KSFO's ratings had climbed notably, reflecting the format's resonance; Arbitron data showed share increases that elevated it from marginal standings to competitive positions in the market, often ranking in the top tier for amid overall audience growth for conservative syndication. The saw further solidification with the addition of Sean Hannity's syndicated show around 2000, complementing Limbaugh and Savage to create a robust daily lineup that sustained high listenership through empirical appeals to data-driven skepticism of establishment views. Ownership transitioned in 2007 to Broadcasting, which maintained the conservative focus as a precursor to Cumulus Media's 2011 acquisition via its $2.5 billion purchase of , underscoring the format's commercial viability despite evolving corporate structures. This era cemented KSFO's role as a local bastion for unapologetic conservative discourse, with audience metrics demonstrating sustained top-market performance driven by hosts' direct engagement on issues like and government overreach.

Digital era adaptations and ownership shifts (2010s–2021)

In September 2011, completed its $2.4 billion acquisition of Citadel Broadcasting, transferring ownership of KSFO and its KGO to Cumulus. This shift occurred amid broader industry pressures, including declining AM listenership, which fell from 89% weekly reach in 2019 to 83% in 2020 partly due to digital alternatives like podcasts. Despite these trends, KSFO retained its conservative talk format without major overhauls, relying on established syndicated programming such as the show for audience loyalty rather than pivoting to news or music hybrids seen at other outlets. Cumulus experimented with digital extensions for KSFO, including online streaming via the station's website and integration with platforms, enabling access to live broadcasts and on-demand content amid rising usage. These adaptations supplemented traditional over-the-air signals but did not fundamentally alter the lineup, as conservative talk's dedicated base—evident in sustained dominance of the format on AM dials—proved resilient against fragmentation. trials remained limited for AM talk stations like KSFO, with focus instead on app-based delivery to counter signal interference in urban areas. The 2020 exacerbated operational challenges, prompting KSFO to deliver daily updates on restrictions and health data while broadcasters industry-wide adopted remote hosting to avoid disruptions. Listenership dips were offset by the format's appeal to engaged listeners seeking unfiltered commentary, underscoring that core content retention, not ancillary digital tweaks, sustained viability through 2021 absent structural reforms.

Frequency realignments and format experiments (2022–present)

In October 2022, discontinued the news/talk programming on KGO at 810 kHz and launched "810 The Spread," a sports betting-focused format targeting the growing wagering audience in the Bay Area. This shift represented an experiment in format adaptation amid declining traditional AM listenership, with the station providing betting odds, analysis, and related content for over two years. Meanwhile, KSFO's conservative talk programming continued uninterrupted on 560 kHz, operating at 5,000 watts daytime and nighttime, which limited its regional reach compared to higher-power clear-channel facilities. On November 15, 2024, Cumulus announced the relocation of KSFO's programming to 810 kHz effective November 18, supplanting "The Spread" and leveraging the frequency's 50,000-watt non-directional signal for expanded coverage across Northern California and beyond. This move enhanced KSFO's propagation, particularly at night when skywave signals on the dominant 810 kHz channel experience less interference, aiming to counter audience fragmentation from streaming and digital alternatives despite broader AM radio listenership declines. The upgrade from 560 kHz's regional contour to 810 kHz's class A status provided empirical signal advantages, including reliable groundwave coverage up to 100 miles and potential skywave reach exceeding 500 miles under optimal conditions. Following the frequency shift, Cumulus formalized the change on January 1, 2025, by reassigning the KSFO call sign to 810 kHz, retiring the historic KGO letters after a century of use, while 560 kHz adopted KZAC. The former KSFO frequency at 560 kHz ceased operations in March 2025 as part of Cumulus Media's corporate restructuring to consolidate resources amid financial pressures and format underperformance. These realignments prioritized signal optimization for KSFO's established talk format over experimental ventures like sports betting, reflecting a causal focus on retaining core listeners through superior technical reach in a competitive media landscape.

Technical specifications

Transmitter and signal characteristics

KSFO broadcasts on the AM frequency of 810 kHz from a transmitter site in the San Francisco Bay Area, utilizing a three-tower directional antenna array. Following a frequency swap completed on November 18, 2024, the station operates at 50,000 watts during daytime hours and reduces to 10,000 watts at night to comply with interference protections for co-channel stations. This Class B facility employs a directional pattern that primarily directs signal energy northward and southward along the California coast, optimizing coverage for the Bay Area while minimizing interference with distant clear-channel operations on the same frequency. The enhanced power and antenna configuration post-swap provide a groundwave coverage radius extending 100 to 200 miles during the day, significantly improving signal strength in suburban and rural areas surrounding , such as San Jose, compared to the prior 5,000-watt non-directional setup on 560 kHz. Nighttime propagation further extends listenership potential but is more susceptible to and interference, favoring urban and coastal reception over distant inland areas where FM signals dominate due to line-of-sight limitations. FCC records confirm the site's coordinates at approximately 37° 31' N , with engineering parameters designed for regional primacy in the densely populated Bay Area market.

Studio facilities and operations

KSFO operates from studios at 2001 Junipero Serra Boulevard in , following Cumulus Media's May 2025 relocation of its San Francisco cluster from the higher-cost 750 Battery Street facility in . This shared space with Bonneville International's Bay Area stations enables cost rationalization through consolidated infrastructure, including joint use of production and engineering resources across multiple outlets like KNBR and KSFO. Daily operations blend live and automated elements, with syndicated overnight programming such as (10:00 p.m. to 5:00 a.m. PT) managed via automation systems for playback and logging. Daytime talk segments emphasize live call-in handling, routed through studio consoles to on-air hosts for real-time interaction, supported by FCC-compliant technical setups verifiable in the station's public inspection file. Post-2020 adaptations include expanded remote capabilities, permitting off-site contributions during disruptions or for efficiency, while preserving primary studio-based broadcasting. Hybrid distribution maintains the core AM over-the-air signal as the focus, augmented by digital streaming simulcasts accessible via the KSFO app and website for broader reach without supplanting analog operations. These measures address AM's challenges like urban interference, prioritizing verifiable over format shifts.

Programming

Core format and daily schedule

KSFO maintains a full-time format, delivering continuous programming centered on political commentary, current events analysis, and caller-driven discussions without any musical interludes. This structure emphasizes rapid response to and unscripted debates, distinguishing it from traditional news blocks or entertainment-oriented broadcasts. On weekdays, the schedule anchors mornings with the syndicated Show from 6:00 a.m. to 9:00 a.m., providing a mix of national issues and humorous takes from Sacramento origins. Middays feature , including The Vince Show from 9:00 a.m. to 12:00 p.m., hosted by Vince Coglianese, followed by The John Phillips Show from 12:00 p.m. to 3:00 p.m., both offering Bay Area-specific conservative perspectives on state and . Afternoons shift to nationally syndicated staples with from 3:00 p.m. to 6:00 p.m., known for constitutional advocacy, and evenings include from 9:00 p.m. to 12:00 a.m., focusing on investigative commentary. Overnight hours from 3:00 a.m. to 5:00 a.m. carry , a syndicated trucker-oriented talk program, with updates from 5:00 a.m. to 6:00 a.m.; early evenings from 6:00 p.m. to 9:00 p.m. vary by day, incorporating local segments like legal discussions. Weekends deviate into brokered blocks prioritizing religious broadcasts, financial advice, and political specials, such as Purity Products and O’Donnell Financial Group slots, alongside overnights of . Sports pre-emptions, including games on Sundays, occasionally interrupt, but the core remains talk-focused, avoiding music to sustain debate continuity. This lineup, verified as of September 2025, underscores KSFO's commitment to empirical issue dissection over narrative-driven scripting.

Syndicated programs and affiliates

KSFO features a selection of nationally syndicated conservative talk programs that constitute a significant portion of its schedule, enabling the station to broadcast established national voices while occasionally inserting updates for Bay Area relevance. These programs, distributed by major syndication networks, underscore KSFO's alignment with broader conservative media ecosystems, providing content that challenges prevailing progressive narratives in the San Francisco market. The Mark Levin Show, syndicated by (a subsidiary), airs weekdays from 3:00 p.m. to 6:00 p.m. Pacific Time. Originating from Levin's base at WABC in New York, the program delivers legal and political analysis from a constitutional conservative perspective and reaches hundreds of affiliates nationwide. The Sean Hannity Show, produced by , occupies the evening slot from 9:00 p.m. to 12:00 a.m. weekdays. Hannity's commentary on current events and interviews with conservative figures is carried on more than 500 stations across the U.S., contributing to its role in sustaining listener interest through high-profile national draw. Overnight programming includes , a Cumulus Media-syndicated show hosted by Gary McNamara and Eric Harley, airing from 12:00 a.m. to 5:00 a.m. weekdays and select weekend hours. Targeted at truckers and shift workers, it covers news, traffic, and lifestyle topics with a conservative bent, filling late-night hours with syndicated reliability. This syndicated backbone—spanning , , and Cumulus properties—amplifies conservative viewpoints by leveraging in content production, allowing KSFO to maintain a robust talk format amid high local operational costs and a politically homogeneous regional media landscape. Weekend repeats of and additions like America at Night extend this national integration.

On-air personalities

Current key hosts

The Armstrong & Getty Show occupies the weekday morning slot from 6:00 a.m. to 9:00 a.m. Pacific Time, hosted by Jack Armstrong and Joe Getty, who deliver a syndicated program originating from Sacramento but tailored for KSFO's audience with a focus on unfiltered political analysis, cultural commentary, and listener call-ins that prioritize logical dissection of news events over ideological . Their style combines humor with data-supported arguments, often challenging mainstream narratives by citing specific outcomes, such as inefficiencies or regulatory overreach, evidenced through federal budget figures and economic reports discussed on-air. As of October 2025, the show maintains high listener retention post-KSFO's frequency shift to 810 AM in November 2024, reflecting stability in the station's core conservative talk format amid broader industry consolidations. Midday programming features The Vince Show, hosted by Vince Coglianese, who leverages his two decades in conservative media—including a stint as editor-in-chief of —to critique national policies through investigative angles and guest interviews emphasizing verifiable facts over speculation. Coglianese's segments frequently incorporate documents, such as congressional records or agency data, to argue causal links in issues like or , fostering interactive discussions that encourage caller verification of claims. The John Phillips Show airs in early afternoons, with host John Phillips, a California native and veteran broadcaster, specializing in state-level critiques that highlight empirical discrepancies between policy promises and results, such as housing affordability metrics tied to regulatory burdens in the Bay Area. Phillips employs a high-engagement format with frequent call-ins and on-site reporting from Sacramento, grounding arguments in quantifiable data like crime statistics or tax revenue trends to underscore causal failures in progressive governance models. This local focus has contributed to steady audience metrics for KSFO, with Nielsen ratings indicating sustained midday and afternoon listenership following the 2024 programming realignments.

Notable past contributors

Michael Savage launched his Savage Nation program on KSFO on January 2, 1995, following initial fill-in appearances, and by 2000 had become the market's top-rated afternoon host, drawing significant listenership with commentary emphasizing biological realism and critiques of progressive policies. His local tenure until 2003 played a pivotal role in transitioning KSFO toward a conservative talk format, fostering an audience loyal to contrarian viewpoints amid San Francisco's dominant liberal media environment. Lee Rodgers hosted KSFO's morning drive from approximately 1995 until February 18, 2010, initially partnering with Melanie Morgan, whose collaboration ended amid a 2007 controversy involving on-air remarks about a journalist's . The duo's program achieved high Arbitron ratings during the , capturing shares exceeding 5% in key demographics and contributing to KSFO's competitive edge against liberal-leaning rivals like KGO by prioritizing issue-driven discussions on and . KSFO's affiliation with the syndicated from the early 1990s until January 2012 amplified its conservative appeal, with Limbaugh's noon slot routinely topping midday ratings and exemplifying the station's reliance on nationally resonant, data-backed critiques of government overreach that sustained listener retention through format experiments.

Controversies

2007 advertiser pressure campaign

In early January , a blogger operating under the "Spocko" initiated a pressure campaign against KSFO-AM by compiling and posting short audio clips from the station's morning show hosts Lee Rodgers and Melanie Morgan, highlighting statements on and techniques that Spocko characterized as endorsements of and . The clips, drawn from discussions on and , were selectively excerpted to emphasize inflammatory phrasing, such as references to severe measures against captured enemies, without including preceding context that framed them as responses to specific threats like operatives. Spocko then emailed these excerpts to KSFO advertisers, urging them to withdraw support from what he described as extremist content. Several companies, including Visa and Petco, suspended their advertising on KSFO following the outreach, citing concerns over association with the highlighted remarks. In response, on January 12, 2007, KSFO aired a three-hour special program where Rodgers and Morgan rebutted the accusations, providing unedited full-length audio segments to demonstrate that the comments targeted wartime adversaries rather than broad groups, and accused Spocko of deliberate decontextualization to manufacture outrage. The station's owner, ABC Radio (a Disney subsidiary), escalated by issuing a cease-and-desist letter to Spocko's internet service provider, alleging copyright infringement and unauthorized use of clips, which led to the temporary shutdown of Spocko's blog on January 5, 2007. The Electronic Frontier Foundation intervened on Spocko's behalf, arguing fair use under U.S. copyright law for criticism and commentary, prompting ABC to retract the demand and allow the site to resume. Despite initial advertiser withdrawals, the campaign failed to alter KSFO's programming or silence its hosts, as the station continued its conservative talk format without concessions, underscoring the limited efficacy of targeted boycotts against audience-driven demand for unfiltered discourse. Subsequent media planner decisions contributed to some ad revenue fluctuations, but these were attributed more to broader market dynamics than sustained activist impact. The episode highlighted tensions between selective presentation of speech and demands for complete contextual review, with KSFO's rebuttal emphasizing empirical verification over abbreviated narratives.

Retractions and on-air disputes

In February 2007, KSFO program director Pat McNee issued a retraction for inaccurate on-air claims by morning hosts Lee Rodgers and Melanie Morgan, who had asserted that collaborated with Nazis by delivering eviction notices to Jewish families in during . McNee stated explicitly that "these statements are not accurate," noting Soros was only 13 years old at the time and not involved in such activities. This correction followed scrutiny from left-leaning watchdog , highlighting KSFO's response to factual errors amid broader advertiser pressures, though the station maintained its editorial independence in other disputes. KSFO on-air personalities have frequently engaged in live rebuttals to external criticisms, prioritizing direct audience engagement over institutional narratives. For instance, in January , amid challenges from progressive bloggers questioning program content, host Lee Rodgers declared on air, "I haven't apologized for anything and I am not going to start with you," underscoring a resistance to demands for concessions absent evidence of inaccuracy. Such exchanges reflect a pattern where hosts defended unfiltered discourse by referencing sustained listener ratings, contrasting with mainstream outlets' tendencies toward deferred corrections influenced by ideological alignments. Retractions at KSFO remain rare relative to the station's high-volume daily output of live talk programming, with archived audio from the era confirming adherence to verifiable facts post-correction rather than systemic revisions. This approach aligns with conservative radio's emphasis on causal accountability, differing from patterns in academia and legacy media where biases—often left-leaning—lead to persistent uncorrected narratives, as documented in analyses of disparities.

Reception and influence

Audience metrics and market performance

In the San Francisco Bay Area radio market, KSFO has maintained a stable audience share amid the broader decline of AM broadcasting, with recent Nielsen PPM data showing a 3.3% share (6+) in the South Bay (San Jose sub-market) for July 2025, ranking 8th overall. This performance reflects resilience in a competitive landscape dominated by FM and digital alternatives, where AM stations collectively struggle for viability. Historically, conservative talk formats like KSFO's have captured consistent listenership in the 2-4% range post-2010s for key adult demographics, outperforming contemporaneous liberal talk experiments that failed to gain traction, such as Air America affiliates which collapsed nationally due to insufficient advertiser support and audience rejection. A pivotal development occurred on November 18, 2024, when relocated KSFO from the 5,000-watt 560 AM signal to the 50,000-watt 810 AM frequency, formerly occupied by sports betting programming, to expand coverage and signal strength across the Bay Area. This upgrade addresses propagation limitations of the prior frequency, potentially elevating metrics by reaching more listeners in underserved peripheral regions, consistent with engineering principles favoring for AM dominance in urban-rural gradients. Parent company 's overall digital revenue surged 38% year-over-year in Q2 2025, partly driven by streaming extensions of talk formats, adding approximately 20% to traditional over-the-air reach through apps and online platforms. Market data underscores KSFO's appeal to a core demographic of listeners aged 35 and older, who prioritize substantive discourse over entertainment-driven FM content, evidencing verifiable consumer preference rather than institutional favoritism in a predominantly left-leaning region. In contrast, local liberal-leaning news/talk outlets like former KGO saw shares erode from around 5% in to 1.7% by before format shifts, highlighting format-specific demand dynamics where conservative programming sustains viability through loyal, higher-value ad demographics. Nationally, conservative talk commands over 90% of syndicated political airtime, correlating with superior ratings retention amid polarized .

Role in countering media narratives

KSFO has provided a platform for conservative commentators to challenge prevailing media narratives on key policy issues, particularly and responses, in a region dominated by liberal viewpoints. Hosts such as Armstrong and Getty have regularly critiqued the federal immigration system's failures, emphasizing empirical data on costs and societal strains often underrepresented in mainstream outlets. For instance, in December 2023, they interviewed Steven Camarota of the Center for Immigration Studies, who detailed how burdens public resources, with over 10 million encounters at the southern border since 2021 contributing to fiscal pressures exceeding $150 billion annually in net costs. Similarly, discussions on San Francisco's policies have highlighted links between lax enforcement and rising , as seen in coverage of federal immigration agent deployments to address local failures in deporting criminal aliens. On policies, KSFO aired syndicated content from figures like , who leveraged his epidemiology background to question aspects of the official response, including accusations of politicized science from experts like . Savage's early analyses challenged downplaying of the virus's severity by some conservatives while critiquing overreach in lockdowns and mask mandates, positions partially validated by subsequent revelations on response errors, such as the CDC's acknowledgment of inflated early death counts and the lab-leak hypothesis gaining traction in federal assessments by 2023. These segments offered first-principles scrutiny of causal factors, like transmission dynamics and policy trade-offs, contrasting with media emphasis on compliance narratives. Accusations of leveled against KSFO's format have been countered by its sustained viability amid Bay Area's progressive dominance, where conservative voices face marginalization elsewhere. Critics labeling shows as inflammatory overlook the station's role in amplifying suppressed perspectives, evidenced by its endurance as a "conservative " since adopting in the , fostering debate without the seen on or public broadcasters. This resilience reflects listener demand for unfiltered analysis, refuting claims of irrelevance through ongoing program expansions, including recent frequency shifts to broader reach. The station's influence extends to cultivating right-leaning enclaves in liberal , where open-air discourse via caller segments has spurred feedback loops informing local policy critiques, such as opposition to unchecked practices exacerbating and . By prioritizing data-driven rebuttals—e.g., migrant influx correlations with urban disorder—it has subtly shifted participant understandings, enabling verifiable engagements like public rallies against state-level leniency, distinct from echo-chamber suppression in academia and legacy media.

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