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KARW (Texas)

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KARW (Texas)

KARW was a radio station broadcasting at 1280 kHz AM in Longview, Texas, United States, between 1948 and 1994. The station was last owned by Pine Tree Media, Inc.

R. G. LeTourneau, owner of the Le Tourneau Technical Institute, filed for a construction permit for a new radio station in Longview on June 27, 1947. Though he initially specified 960 kHz, he changed the application to 1280 in order to avoid a hearing. The Federal Communications Commission granted the application on May 19, 1948. Originally assigned the call letters KFRN, they were changed to KLTI before signing on October 27, 1948. LeTourneau, who had previously built America's first all-steel radio studio at a station in Portsmouth, New Hampshire, constructed KLTI's studios using then-new concrete techniques. KLTI was built alongside an FM outlet, KLTI-FM 105.9; the FM license was cancelled at LeTourneau's request in 1955.

In 1959, LeTourneau sold KLTI to the Bridge and Mahone families, doing business as Radio Longview, Inc.; the new ownership also ran KMHT at Marshall. The $100,500 purchase—inadvertently reported as $10,500 due to a wire service error—closed in September. The new owners renamed the station to KLUE and also expressed their desire to seek authorization for nighttime broadcasts and return to the FM dial. They also attempted to follow through on their promises of improved AM facilities; while their bid to increase power to 5,000 watts was dismissed in 1962, they did return to the FM dial in early March 1963 when KLUE-FM 105.7 made its debut. The new station carried "mood music" as well as the Mutual Broadcasting System and Texas State Network newscasts already airing on AM. Between 1963 and 1964, the station remodeled and expanded its studio facility.

A sequence of events in August 1966 would prove the most memorable in station history. Early in the month, the station announced that it would no longer play The Beatles, and its program director expressed hope that "the word beetle may soon again simply refer to the insect in this country". The controversy started with a statement by John Lennon that the group's popularity was eclipsing that of Jesus Christ. Thousands of Beatles records were gathered by the station for a Beatles Bonfire to be held the night of August 12, while the station needed extra receptionists to answer the telephone due to the number of calls received. (Sister station KMHT in Marshall also banned the Beatles, as did a number of other radio stations in the state.) KLUE's bonfire attracted 1,000 spectators and another 2,000 who drove past in their cars. (Another report estimated the crowd at 7,500.) News director Phil Ransom said that claims made by Lennon in A Spaniard in the Works included "anti-Christian comments that would make the godless Russian leaders blush".

The next day, KLUE's transmitter tower was struck by lightning. Equipment was extensively damaged, and news director Phil Ransom was knocked unconscious and transported to the hospital; the station was able to return to the air the next day.

In December 1974, KLUE moved again into a new studio building at the same Signal Hill site. The station's reporting on corruption in Gregg County, led by Glen Ivey, earned it a 1979 award from the Texas State Network and other honors from the Texas Association of Broadcasters and United Press International.

After more than 20 years, H.A. Bridge announced the sale of KLUE to McLarty Communications of Little Rock, Arkansas in 1980. Among the programs carried by the station in the early years of McLarty ownership was the 1982 The Beatles at the Beeb special consisting of BBC studio sessions unheard until that point in the United States.

Pine Tree Media of Texarkana, Texas, the final owners of the 1280 frequency, acquired KLUE from McLarty in 1982; the station continued with its adult contemporary format until flipping to country in June 1984.

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