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KCBD

KCBD (channel 11) is a television station licensed to Lubbock, Texas, United States, affiliated with NBC. It is owned by Gray Media alongside Wolfforth-licensed CW+ affiliate KLCW-TV (channel 22) and four low-power stations—MyNetworkTV affiliate KMYL-LD (channel 14), Snyder-licensed Heroes & Icons affiliate KABI-LD (channel 42), Class A Telemundo affiliate KXTQ-CD (channel 46) and MeTV affiliate KLBB-LD (channel 48). Gray also provides certain services to Fox affiliate KJTV-TV (channel 34) and low-power Class A independent KJTV-CD (channel 32) under a shared services agreement (SSA) with SagamoreHill Broadcasting. The stations share studios at 98th Street and University Avenue in south Lubbock; KCBD's transmitter is located at its former studios near the interchange of I-27 and Slaton Highway.

KCBD-TV signed on the air on May 10, 1953, as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). It was owned by a group headed by Joe Bryant, owner of KCBD radio (AM 1590). For a short time thereafter, Jim Reese was a broadcaster on KCBD. KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. From 1968 to 1983, KCBD-TV also operated KSWS-TV (channel 8) in Roswell, New Mexico, as a repeater or satellite station. The Roswell station is now KOBR, a semi-satellite of Albuquerque NBC affiliate KOB.

Bryant sold both KCBD and KSWS to State Telecasting Company of Columbia, South Carolina, in 1971; at the same time, WUSN-TV in Charleston, South Carolina, was also purchased, and STC decided to re-call that station WCBD-TV to coordinate with KCBD. The radio station was spun off to separate owners who changed the calls to KEND (at the then-end of the radio dial). It is now KDAV. State Telecasting sold the station to Caprock Broadcasting in 1983.

In early 1984, KCBD retired the Eyewitness News branding and the "11 KCBD-TV" logo in favor of the News 11 branding (see below) that it would use until around late 1993 or early 1994. In place of the "11 KCBD-TV" logo that they had used since the early 1970s, they introduced a new logo that featured a graphic of the outline of Texas with an "11" placed about where Lubbock would lay on that outline. The "11" would be to the right of and slightly above the "KCBD". In 1991, they would modify the logo, retiring the Texas outline while retaining the "KCBD11" logo. They would gradually phase it out over the second half of 1993 and first half of 1994 as they jettisoned the News 11 branding in favor of the current NewsChannel 11 branding.

Caprock Broadcasting sold the station to the Holsum bakery in 1986. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.

In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High Definition.

Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel moved to KAMC. Live with Regis and Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to KAMC.

On the evening of February 4, 2015, a small plane crashed into KCBD's tower, damaging the structure and killing one passenger. There were no injuries at the station's nearby studios, but its power was taken out by the crash, disrupting its operations. The station continued to transmit on local cable provider Suddenlink Communications, and that night's 10 p.m. newscast originated from the facilities of the Lubbock Independent School District's "LISD TV" educational channel. By February 5, the remnant of the tower had been deliberately dropped, power was restored and operations had returned to the building. KCBD arranged a feed to another station in Lubbock and operated as a multicast of the other station. After rescanning receivers, virtually all viewers (including cable, Dish, DirecTV and off air) could see the station in standard definition.

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